RumbleUp and Bandwidth: Personalized Political Outreach at Scale
Customer Company Size
SME
Region
- America
Country
- United States
Product
- RumbleUp platform
- Bandwidth’s communications APIs
Tech Stack
- Communications API
- VoIP network
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Public Warning & Emergency Response
- Public Transportation Management
Services
- System Integration
About The Customer
RumbleUp is a platform that makes political outreach scalable while still maintaining the personal connections that are so crucial to winning over new supporters, donors and voters. They have a deep bench of features that come from listening to their customers. As requests for features come in they take those ideas, bake them into the software, and then make them available to all of their clients. In that way, their platform has the best ideas of the 150 companies that have used it in the past, and continue to use it. RumbleUp is now excited to be expanding their services to new markets including trade associations, higher education, government, non-profits, and for-profit.
The Challenge
Reaching voters is a daunting task. Whether you’re a candidate asking for their vote, polling potential voters, or just making them aware of the issues, reaching out to the electorate in a way that’s effective while still connecting with them on a personal level can be extremely challenging. RumbleUp understood that challenge, and launched their platform to make political outreach scalable while still maintaining the personal connections that are so crucial to winning over new supporters, donors and voters. Finding a partner that can provide the throughput that’s needed while helping to maintain the personal touch is a tall order, but RumbleUp delivers on that every day, which is why their customers keep coming back to them, campaign after campaign.
The Solution
RumbleUp partnered with Bandwidth, a communications API provider, to ensure reliable message delivery. While many in the industry use a single CPaaS provider, RumbleUp didn’t want to be reliant on a single downstream provider at crunch time. When it came time for the final push, that would serve them well. In the 72 hours before the midterm election, RumbleUp’s CPaaS provider experienced a significant service outage, and was unable to provide MMS services. RumbleUp was able to switch all their traffic to Bandwidth, which provided 100% uptime during the final push, ensuring that all messages were delivered in that crucial period and their clients could stay focused on other time-sensitive tasks.
Operational Impact
Quantitative Benefit
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