Samsung's Innovative IoT Marketing Strategy
Applicable Industries
- Buildings
- Cities & Municipalities
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Smart Lighting
About The Customer
The customer in this case is Samsung, a multinational conglomerate known for its wide range of electronic devices, including smartphones. Samsung is recognized for its innovative products and marketing strategies. In this case, Samsung was looking to promote its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing campaign that would resonate with the public and stand out in the highly competitive smartphone market.
The Challenge
Samsung was faced with the challenge of promoting its newest devices, the Samsung Galaxy S6 Edge and the Samsung Galaxy Note 5. The company wanted to create a unique and engaging marketing strategy that would not only showcase the features of these devices but also resonate with the public. The challenge was to create a campaign that would stand out in the highly competitive smartphone market and attract potential customers from all walks of life. The campaign needed to be innovative, engaging, and interactive, leveraging the 'Big On' brand platform developed by iris.
The Solution
Samsung launched a multi-city promotion across major cities, surprising the public with massive projections on buildings and billboard locations. The projections showcased the work of acclaimed street art talent and advocate, Meres, who created graffiti artwork in real time using Samsung's Galaxy Note 5 as his canvas and the S Pen as his brush. This innovative approach not only showcased the capabilities of the new devices but also engaged the public in a unique and interactive way. In addition, street crews in New York, Boston, Philadelphia, and Chicago offered posters and promotions, including a $0 Upfront Jump! On Demand, courtesy of T-Mobile.
Operational Impact
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