大看三星：三星 Galaxy S6 Edge 和三星 Galaxy Note 5 的体验式营销策略
适用行业
- 建筑物
- 城市与自治市
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 智能照明
关于客户
本案例研究中的客户是三星，这是一家以其智能手机和其他电子设备而闻名的领先科技公司。
挑战
三星推出了多城市促销活动来推广其最新设备三星 Galaxy S6 Edge 和三星 Galaxy Note 5。他们希望制定独特且引人入胜的营销策略，以吸引注意力并引起轰动。
解决方案
三星与营销机构 iris 合作制定了体验式营销策略。他们走上主要城市的街道，在建筑物和广告牌上进行大规模投影，让公众感到惊讶。备受赞誉的街头艺术天才 Meres 使用三星 Galaxy Note 5 作为画布，以 S Pen 作为画笔，实时创作涂鸦作品。
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