Sanity Music Enhances In-Store Customer Experience with Nutanix Virtual Desktops
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
Product
- Nutanix NX-2000 Complete Cluster
- VMware View
- Fusion-io solid-state drives
Tech Stack
- Converged Storage and Compute Platform
- Automated Data Tiering
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Industries
- Retail
Applicable Functions
- Business Operation
Use Cases
- Remote Asset Management
- Retail Store Automation
Services
- System Integration
About The Customer
Sanity Music is one of Australia's largest entertainment retailers, specializing in movies, TV, music, Blu-ray, and merchandise. Established in 1992, the company operates 160 stores across the country, offering a wide range of specialty music and video products. Sanity Music is committed to providing excellent customer service and ensuring a superior shopping experience. The company values customer satisfaction as a key aspect of its revenue model and continuously seeks innovative solutions to enhance its service offerings.
The Challenge
Sanity Music, a leading Australian retailer with 160 stores, faced challenges with slow internet speeds at some regional stores, impacting customer satisfaction. Customers often had to wait several minutes for search results, which was unacceptable for the company. Upgrading bandwidth was not a preferred option due to high costs. The IT department was tasked with finding a solution to improve search performance without significantly increasing operational costs.
The Solution
Sanity Music implemented a Virtual Desktop Infrastructure (VDI) solution using Nutanix NX-2000 Complete Cluster to address the performance issues. The Nutanix platform, known for its high-performance server and storage infrastructure, was chosen for its compact footprint and fast implementation capabilities. The solution included 350 virtual desktops running VMware View, significantly improving internet search speeds and customer satisfaction. The Nutanix system was set up rapidly, just in time for the holiday shopping season, and provided a more power-efficient and space-saving alternative to traditional servers and SAN.
Operational Impact
Quantitative Benefit
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