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Nutanix > 实例探究 > Sanity Music Enhances In-Store Customer Experience with Nutanix Virtual Desktops

Sanity Music Enhances In-Store Customer Experience with Nutanix Virtual Desktops

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公司规模
Large Corporate
地区
  • Pacific
国家
  • Australia
产品
  • Nutanix NX-2000 Complete Cluster
  • VMware View
  • Fusion-io solid-state drives
技术栈
  • Converged Storage and Compute Platform
  • Automated Data Tiering
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Cost Savings
  • Productivity Improvements
技术
  • 基础设施即服务 (IaaS) - 云计算
  • 基础设施即服务 (IaaS) - 云存储服务
适用行业
  • 零售
适用功能
  • 商业运营
用例
  • 远程资产管理
  • 零售店自动化
服务
  • 系统集成
关于客户
Sanity Music is one of Australia's largest entertainment retailers, specializing in movies, TV, music, Blu-ray, and merchandise. Established in 1992, the company operates 160 stores across the country, offering a wide range of specialty music and video products. Sanity Music is committed to providing excellent customer service and ensuring a superior shopping experience. The company values customer satisfaction as a key aspect of its revenue model and continuously seeks innovative solutions to enhance its service offerings.
挑战
Sanity Music, a leading Australian retailer with 160 stores, faced challenges with slow internet speeds at some regional stores, impacting customer satisfaction. Customers often had to wait several minutes for search results, which was unacceptable for the company. Upgrading bandwidth was not a preferred option due to high costs. The IT department was tasked with finding a solution to improve search performance without significantly increasing operational costs.
解决方案
Sanity Music implemented a Virtual Desktop Infrastructure (VDI) solution using Nutanix NX-2000 Complete Cluster to address the performance issues. The Nutanix platform, known for its high-performance server and storage infrastructure, was chosen for its compact footprint and fast implementation capabilities. The solution included 350 virtual desktops running VMware View, significantly improving internet search speeds and customer satisfaction. The Nutanix system was set up rapidly, just in time for the holiday shopping season, and provided a more power-efficient and space-saving alternative to traditional servers and SAN.
运营影响
  • The implementation of Nutanix's VDI solution led to faster internet searches, significantly enhancing customer satisfaction.
  • The compact and power-efficient Nutanix system reduced datacenter operating expenses compared to traditional servers and SAN.
  • Sanity Music's investment in VDI is expected to yield savings in internet connectivity and less frequent desktop hardware upgrades.
  • The successful deployment during the peak holiday season demonstrated the rapid implementation capabilities of the Nutanix system.
  • Sanity Music plans to expand the use of VDI to remote workers and transition the head office to virtual desktops in the future.
数量效益
  • Supports 350 virtual desktops on Nutanix Complete Cluster
  • Time to open a web page reduced from 30 seconds to 1-2 seconds
  • Download time for 11 MB catalogues reduced from several minutes to a few seconds
  • Near 75% reduction in datacenter footprint over alternative VDI solutions

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