Sinimplante's Sales Growth and Increased Customer Coverage with portatour
Technology Category
- Analytics & Modeling - Big Data Analytics
- Wearables - Implants
Applicable Functions
- Sales & Marketing
Use Cases
- Transportation Simulation
- Vehicle Telematics
About The Customer
S.I.N. Sistema de Implante Nacional S.A. (Sinimplante) is a Brazilian company that specializes in solutions for the dental implant market. With extensive national coverage and an international presence, it is one of the largest companies in its field in Latin America. Since 2003, Sinimplante has been developing and producing dental implants in Brazil using the world’s most sophisticated technologies. All products are developed and manufactured with visionary and innovative thinking based on scientific research. Sinimplante aims to provide greater convenience and success to the daily lives of dental professionals and more confidence, self-esteem, and joy to thousands of restored smiles.
The Challenge
Sinimplante, a Brazilian company specializing in dental implant solutions, faced the challenge of managing a large portfolio of customers spread across a wide geography. The company's field representatives struggled to organize their daily sales activities and were unable to serve all customers, often visiting the same customers repeatedly. The market intelligence department provided a list of customers to be visited each month and each representative received an Excel spreadsheet with relevant sales history. However, the representatives had to manually prepare a weekly sales route, which was a time-consuming process. They often spent half a day each week on this procedure, resulting in excessively long routes, wasted time in traffic, and failure to reactivate inactive customers. Furthermore, any immediate service request from an important customer would disrupt the entire week's plan.
The Solution
Sinimplante turned to portatour, a route planning tool, to ensure optimal prioritization, call intervals, and flexibility. After evaluating several suppliers, Cristina Tosin's team chose portatour for its dynamic routing capabilities and the possibility of establishing priorities within an extensive client portfolio. Initially, a pilot project was conducted with sales representatives in two regions for three months. Following the successful pilot, portatour was rolled out during a sales kick-off event with the entire team. Despite initial wariness about an additional bureaucratic process, the sales force quickly recognized the advantages of portatour, motivated by the success of their colleagues during the pilot project.
Operational Impact
Quantitative Benefit
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