Sinimplante 的销售额增长并通过 portatour 扩大了客户覆盖范围
技术
- 分析与建模 - 大数据分析
- 可穿戴设备 - 植入物
适用功能
- 销售与市场营销
用例
- 交通模拟
- 车载远程信息处理
关于客户
SIN Sistema de Implante Nacional SA (Sinimplante) 是一家巴西公司，专门为牙种植体市场提供解决方案。该公司拥有广泛的全国覆盖范围和国际影响力，是拉丁美洲该领域最大的公司之一。自 2003 年以来，Sinimplante 一直采用世界上最先进的技术在巴西开发和生产牙种植体。所有产品均以科学研究为基础，以富有远见和创新的思维开发和制造。 Sinimplante 旨在为牙科专业人士的日常生活提供更大的便利和成功，并为数以千计的恢复笑容带来更多的信心、自尊和快乐。
挑战
Sinimplante 是一家专门从事牙科种植解决方案的巴西公司，面临着管理分布在广泛地理区域的大量客户组合的挑战。该公司的现场代表很难组织日常销售活动，无法为所有客户提供服务，经常会反复拜访同一客户。市场情报部门提供了每月要拜访的客户名单，每位代表都会收到一份包含相关销售历史记录的 Excel 电子表格。然而，代表们必须手动准备每周的销售路线，这是一个耗时的过程。他们经常每周花半天时间在这个程序上，导致路线过长，浪费交通时间，并且无法重新激活不活跃的客户。此外，重要客户的任何即时服务请求都会扰乱整周的计划。
解决方案
Sinimplante 求助于 portatour（一种路线规划工具），以确保最佳的优先级、呼叫间隔和灵活性。在评估了多家供应商后，Cristina Tosin 的团队选择了 portatour，因为它具有动态路由功能以及在广泛的客户组合中确定优先级的可能性。最初，两个地区的销售代表进行了为期三个月的试点项目。试点成功后，portator 在整个团队的销售启动活动中推出。尽管最初对额外的官僚流程持谨慎态度，但在同事们在试点项目中取得成功的激励下，销售人员很快认识到了 portator 的优势。
运营影响
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