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GreenRoad Technologies > Case Studies > South Mill Focuses on Safety and Realizes Efficiency Gains with GreenRoad

South Mill Focuses on Safety and Realizes Efficiency Gains with GreenRoad

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Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • GreenRoad Driver Behavior
Tech Stack
  • Cloud Technology
  • Mobile Technology
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Productivity Improvements
Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
  • Agriculture
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Driver Performance Monitoring
Services
  • System Integration
About The Customer
South Mill is a prominent player in the mushroom industry, recognized as one of the top five mushroom growers, packers, and distributors in the United States. Established in 1945, this family-owned business is headquartered in Kennett Square, Pennsylvania. South Mill employs over 800 dedicated personnel and operates as a vertically integrated producer, managing every aspect from cultivation to consumer delivery. The company serves the Eastern U.S. with an extensive distribution network, ensuring that its products, which have a 10-day farm-to-plate shelf life, reach consumers in a timely manner. South Mill's commitment to quality and safety is evident in its operations, and it continuously seeks innovative solutions to enhance its processes.
The Challenge
South Mill, one of the largest mushroom growers and distributors in the United States, faced the challenge of ensuring timely delivery of perishable products while maintaining high safety standards. The company, which is family-owned and operates with over 800 employees, needed to improve its safety culture and manage its fleet more effectively. With a vertically integrated operation, South Mill controls all aspects from cultivation to consumer, making the timely and safe delivery of products crucial. The company sought a solution that could enhance driver performance and reduce risks associated with fleet operations.
The Solution
South Mill implemented GreenRoad's driver performance management service to address its fleet management challenges. Initially, the company conducted a three-month trial with GreenRoad in five trucks within its tractor/trailer fleet. Following the successful trial, South Mill expanded the use of GreenRoad to all company vehicles, including farm vehicles, dump trucks, and managerial and administrative automobiles. GreenRoad utilizes cloud and mobile technology to provide drivers and fleet managers with real-time feedback, online reporting, and analysis. The system offers comprehensive insights into driving abilities, maneuvers, and patterns, helping drivers self-improve and fostering a safer driving culture. The GreenRoad in-cab system, with its red-light, green-light indicators, provides drivers with immediate feedback on their performance, reinforcing safe driving behaviors.
Operational Impact
  • South Mill achieved a significant improvement in its GreenRoad Safety Score, reducing it from an initial baseline of 38 to an average of 8-9 per month.
  • The implementation of GreenRoad helped South Mill identify and address idling issues within its local fleet, leading to more efficient operations.
  • The real-time feedback and analysis provided by GreenRoad enabled South Mill to work collaboratively with drivers on performance improvements, enhancing overall fleet safety and efficiency.
Quantitative Benefit
  • South Mill's average GreenRoad Safety Score improved from 38 to 8-9 per month, indicating a substantial enhancement in driver safety performance.

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