Sportswear Innovator ODLO Boosts Data Efficiency & Accuracy by 60% with IoT
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Wearables - Smart Clothing
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
About The Customer
ODLO is an international retailer that was founded in Norway over 70 years ago. The company was born out of a need to create quality performance clothing for harsh weather conditions. Today, ODLO offers seasonal sports clothing, underwear, and base layers for runners, cyclists, and hikers. Their products are available on their website, with online stores in over 10 European countries and the U.S., as well as in 8,000 retail shops around the world. As a large company operating in the retail and eCommerce industry, ODLO is constantly seeking ways to optimize its operations and measure marketing performance.
The Challenge
ODLO, a global retailer specializing in sports clothing, was facing a significant challenge in tracking and analyzing the performance of their marketing campaigns across various online channels and international retail stores. The team was manually collecting data from disparate marketing tools, a process that was not only time-consuming but also prone to errors. The lack of a consolidated data solution made it difficult to clean, prepare, and report the data, thereby weakening the team's ability to accurately predict return on investment (ROI). The absence of a unified platform for data management was hindering their operational efficiency and decision-making capabilities.
The Solution
To address these challenges, ODLO leveraged its existing IT infrastructure based on Microsoft’s Azure and Power BI and integrated Adverity’s platform. This move automated the processes of data harmonization, cleansing, and preparation, freeing the team from the burden of manual data handling and report creation. The team could now monitor marketing performance through daily, automatic reports and quickly identify the most impactful campaigns by matching transactional information with marketing data. The implementation of a consolidated data hub improved visibility around the purchase funnel, opening up new opportunities for ODLO to capture and engage new customers. Adverity’s solution transformed the overwhelming volume of sales and marketing data into a cohesive, reliable source of truth.
Operational Impact
Quantitative Benefit
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