技术
- 平台即服务 (PaaS) - 应用开发平台
- 可穿戴设备 - 智能服饰
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 盗窃检测
关于客户
ODLO 是一家国际零售商,提供季节性运动服装、内衣和打底衣。他们在欧洲 10 多个国家和美国设有在线商店,并在全球拥有 8,000 家零售店。他们已经拥有基于 Microsoft Azure 和 Power BI 的 IT 基础设施。
挑战
全球零售商 ODLO 缺乏统一的数据解决方案来跟踪 Google 和 Facebook 等在线渠道以及国际零售商店的营销活动绩效。该团队从各种孤立的营销工具中手动收集数据,既耗时又压力很大。他们无法准确预测投资回报率。
解决方案
ODLO 与 Adverity 合作,实现数据协调、清理和准备流程的自动化。他们使用 Adverity 的平台创建了一个整合的数据中心,这提高了购买渠道的可见性,并使他们能够监控每个电子商务 KPI。这种自动化和可视化解决方案减少了手动流程,将数据准确性提高了 60%,并提供了活动结果的详细视图。
运营影响
数量效益
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