Spreading the News
Customer Company Size
Large Corporate
Region
- Europe
- America
Country
- Belgium
- France
- Switzerland
- Canada
- United States
Product
- JDA Space Planning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Functional Applications - Inventory Management Systems
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
About The Customer
Presstalis is a leading media distribution company in France that manages more than 3,600 magazines and newspapers from around the world. The company ensures that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. The company is governed by legal restrictions in these countries, which results in a vast quantity and diversity of publication titles. Presstalis has to be very efficient in utilizing every inch of available space in retail stores and kiosks.
The Challenge
Presstalis, a leading media distribution company in France, manages more than 3,600 magazines and newspapers from around the world. The company needed to ensure that these publications are displayed in a way that promotes sales growth across its customers’ retail outlets in France, Belgium, and Switzerland. This was a complex endeavor as media space planning in these countries is often governed by legal restrictions. In France, every publication title can be placed in retail stores and kiosks due to the freedom of press. This results in a vast quantity and diversity of publication titles, meaning Presstalis had to be very efficient in utilizing every inch of available space in retail stores and kiosks.
The Solution
Presstalis leveraged JDA Space Planning, from JDA Software’s Category Management solution. The space planning solution enabled Presstalis to create libraries of furniture options that reflect each customer’s unique store layout. By accessing this library, planners at Presstalis could quickly build or update customized space plans that complement the furniture. This enabled the company’s planning team to place products so that local rules are followed while guaranteeing that every available inch of display space is used. This maximized its sales and profits, as well as those of its retail partners. The company also plans to integrate its merchandising layouts into the popular Zeens app to provide customers with a convenient way to locate publications in stores and kiosks.
Operational Impact
Quantitative Benefit
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