传播新闻
公司规模
Large Corporate
地区
- Europe
- America
国家
- Belgium
- France
- Switzerland
- Canada
- United States
产品
- JDA Space Planning
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Revenue Growth
技术
- 功能应用 - 库存管理系统
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 库存管理
关于客户
Presstalis 是法国一家领先的媒体发行公司，管理着来自世界各地的 3,600 多种杂志和报纸。该公司确保这些出版物的展示方式能够促进其客户在法国、比利时和瑞士的零售店的销售增长。该公司受这些国家的法律限制，因此出版物数量庞大且种类繁多。Presstalis 必须非常高效地利用零售店和售货亭的每一寸可用空间。
挑战
Presstalis 是法国一家领先的媒体发行公司，管理着来自世界各地的 3,600 多种杂志和报纸。该公司需要确保这些出版物的展示方式能够促进其在法国、比利时和瑞士的客户零售店的销售增长。这是一项复杂的工作，因为这些国家的媒体空间规划通常受到法律限制。在法国，由于新闻自由，每种出版物都可以放在零售店和售货亭中。这导致出版物数量庞大且种类繁多，这意味着 Presstalis 必须非常高效地利用零售店和售货亭中每一寸可用空间。
解决方案
Presstalis 利用 JDA 软件的品类管理解决方案中的 JDA Space Planning。空间规划解决方案使 Presstalis 能够创建反映每个客户独特商店布局的家具选项库。通过访问此库，Presstalis 的规划人员可以快速构建或更新与家具相辅相成的定制空间规划。这使公司的规划团队能够按照当地规则摆放产品，同时确保充分利用每一寸可用的展示空间。这最大限度地提高了公司及其零售合作伙伴的销售额和利润。该公司还计划将其商品布局集成到流行的 Zeens 应用程序中，为客户提供一种在商店和售货亭中查找出版物的便捷方式。
运营影响
数量效益
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