Stage TEN's Transformation: Powering Live E-Commerce Events with PubNub
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- E-Commerce
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
Stage TEN is an interactive live e-commerce platform that enables video content creators to monetize their content and engage with their audience in real time. The platform has been used by artists and brands like Cardi B, Justin Bieber, MTV, and YouTube Originals to produce virtual events from around the world. Stage TEN's platform breaks down the barriers between a creator and their audience, offering features like chat, voting, donations, and live shoutouts for every product purchased. The platform's main goal is to create an engaging e-commerce experience at scale, allowing creators to host events where they can interact with viewers at an elevated level.
The Challenge
Stage TEN, an interactive live e-commerce platform, was facing significant challenges with their in-house chat system while hosting large-scale events. The system was unable to handle a large number of chat users simultaneously, leading to latency issues and restrictions on concurrency. This was a major concern for Stage TEN, as their platform is designed to host live e-commerce events where real-time interaction is crucial for engaging with the audience and driving purchases. The company needed a scalable chat solution that could handle any number of users without latency issues. They also wanted to enhance their platform with engaging features like emojis and real-time chat moderation to ensure a positive user experience.
The Solution
Stage TEN found the solution to their challenges in PubNub, a scalable chat infrastructure. The company was able to easily integrate PubNub into their product with guidance from the Solution Architects team at PubNub. This new system eliminated the issues of concurrency limits and latency, allowing Stage TEN to host live e-commerce events without any hitches. PubNub also provided an API that enabled Stage TEN to build more features into their platform. With PubNub, Stage TEN was able to power chat with interactive features such as emojis, alongside a live video stream. This allowed creators to interact directly with their audience, building meaningful connections and improving engagement. Stage TEN also implemented chat moderation features using the PubNub Chat Moderation Dashboard, enabling them to ban bad actors and filter chat in real time during events, ensuring a safe and enjoyable experience for users.
Operational Impact
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