Streamlining Art Advisory Services with IoT: A Case Study on Kevin Barry Art Advisory
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Functional Applications - Product Data Management Systems
Applicable Industries
- Retail
- Transportation
Applicable Functions
- Sales & Marketing
Use Cases
- Smart Collateral Management
- Time Sensitive Networking
Services
- System Integration
About The Customer
Kevin Barry Art Advisory (KBAA) is a leading art advisory firm with offices in Los Angeles, San Francisco, and Las Vegas. For the past 25 years, KBAA has been connecting artists around the globe with clients in the hospitality, corporate, healthcare, and residential industries. The firm's art advisors deliver unique art experiences to their clients by providing exceptional pieces of art that elevate the space and delight the customer. KBAA works with a network of artists and a team of in-house graphic designers. Their clients depend on the company’s art advisors to know which pieces are perfect for each client’s unique project.
The Challenge
Kevin Barry Art Advisory (KBAA), a renowned art advisory firm, was facing challenges in managing its vast collection of first- and third-party artwork. The firm's art advisors needed an efficient way to search their collections to deliver unique art experiences to their clients. However, the content was bottlenecked at various levels across the organization, leading to a 'game of telephone' where one person would direct another to a different person to locate a specific piece of art. This process was not only time-consuming but also lacked intuitiveness and required a lot of investigative digging. The teams also needed a centralized place to find project photos of previous art installations, up-to-date logos, client presentations, and style guidelines. The challenge was to implement a digital asset management system that was simple to use, easy to train new users on, and could function as an 'internal Pinterest' for navigating in-house and third-party artwork.
The Solution
KBAA implemented Canto, a digital asset management system, to streamline its operations. Canto's Portals and advanced metadata features allowed the art advisors at KBAA to easily find the perfect piece of artwork for their client's needs. The graphic designers and marketing team were given full access to the backend library in Canto, simplifying their production and uploading workflow. Eva Vieyra Osmand, KBAA’s Content Marketing Manager, used Canto’s Portals to ensure that their art advisors have access to a curated view of all the available artwork. The artworks were tagged by artist name, art style, medium, size, and setting, making them easily searchable. Project and site photos were also organized using extensive tagging. Canto was also used during the company's rebranding process, making it an integral part of the company's operations. The implementation of Canto encouraged the company to think and behave more strategically, leading to more employees thinking creatively about content.
Operational Impact
Quantitative Benefit
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