技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 产品数据管理系统
适用行业
- 零售
- 运输
适用功能
- 销售与市场营销
用例
- 智能抵押品管理
- 时间敏感网络
服务
- 系统集成
关于客户
Kevin Barry Art Advisory (KBAA) 是一家领先的艺术咨询公司,在洛杉矶、旧金山和拉斯维加斯设有办事处。过去 25 年来,KBAA 一直致力于将全球艺术家与酒店、企业、医疗保健和住宅行业的客户联系起来。该公司的艺术顾问通过提供提升空间并取悦客户的卓越艺术品,为客户提供独特的艺术体验。 KBAA 与艺术家网络和内部平面设计师团队合作。他们的客户依靠公司的艺术顾问来了解哪些作品最适合每个客户的独特项目。
挑战
Kevin Barry Art Advisory (KBAA) 是一家著名的艺术咨询公司,在管理其大量的第一方和第三方艺术品收藏方面面临着挑战。该公司的艺术顾问需要一种有效的方式来搜索他们的藏品,以便为客户提供独特的艺术体验。然而,内容在整个组织的各个层面都遇到了瓶颈,导致了一种“电话游戏”,一个人会引导另一个人去寻找一件特定的艺术品。这个过程不仅耗时,而且缺乏直观性,需要大量的调查挖掘。团队还需要一个集中的地方来查找以前的艺术装置的项目照片、最新的徽标、客户演示和风格指南。我们面临的挑战是实施一个数字资产管理系统,该系统易于使用、易于培训新用户,并且可以充当“内部 Pinterest”来导航内部和第三方艺术品。
解决方案
KBAA 实施了数字资产管理系统 Canto 来简化其运营。 Canto 的门户和高级元数据功能使 KBAA 的艺术顾问能够轻松找到满足客户需求的完美艺术品。图形设计师和营销团队可以完全访问 Canto 的后端库,从而简化了他们的制作和上传工作流程。 KBAA 的内容营销经理 Eva Vieyra Osmand 使用 Canto 的门户来确保他们的艺术顾问能够访问所有可用艺术品的精选视图。这些艺术品按艺术家姓名、艺术风格、媒介、尺寸和背景进行标记,以便于搜索。项目和现场照片也使用广泛的标签进行组织。 Canto 也在公司的品牌重塑过程中得到使用,使其成为公司运营不可或缺的一部分。 Canto 的实施鼓励公司更具战略性地思考和行为,从而导致更多员工对内容进行创造性思考。
运营影响
数量效益
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