Streamlining Operations at Mudd Advertising with IoT
Technology Category
- Drones - Flight & Control Systems
Applicable Industries
- Automotive
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Virtual Training
Services
- System Integration
- Training
About The Customer
Mudd Advertising is a leading advertising agency in the United States, specializing in the automotive industry. For over three decades, the company has been servicing more than 3,000 accounts annually, working directly with dealers across the country. The organization offers a range of marketing services including direct mail marketing, digital marketing, production services, and database management. With a team of experts and over 150 employees, Mudd Advertising is headquartered in Cedar Falls, Iowa. The company thrives on its 'gung-ho' philosophy, taking pride in its work, striving for excellence, and celebrating its wins.
The Challenge
When Dave Meindl took up his position as Senior Advisor of Digital Technology and Performance at Mudd Advertising, he was faced with a significant challenge. There was no existing system in place to manage workflows or standard operating procedures. The lack of documentation and structure meant that the business processes were disorganized and inefficient. This lack of systemization posed a risk of chaos and inefficiency, which could potentially lead to financial losses. Furthermore, the absence of a structured system made it difficult for the organization to adapt to changes such as hiring new employees or dealing with unexpected situations. The challenge was to find an effective and cost-efficient solution to streamline the operations and improve efficiency.
The Solution
The solution came in the form of SweetProcess, a workflow management software. Despite a limited budget, Dave decided to implement this system, hoping it would bring about the necessary changes. SweetProcess allowed Dave and his team to create standard procedures for every task, thereby eliminating inefficiency. It also helped in reducing costs by preventing avoidable expenditures that were a result of inefficiency. The software served as a reference document, ensuring high-quality performance and providing guidance to employees. It also simplified the employee onboarding and training process, saving time and resources. The documentation process was carried out collectively with team members, and it was continuously improved upon based on observations and feedback. With the operations now running smoothly, the organization can focus on achieving their next big goals.
Operational Impact
Quantitative Benefit
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