Integrify > Case Studies > Streamlining Process Management for Nick-at-Nite: A Case Study

Streamlining Process Management for Nick-at-Nite: A Case Study

Technology Category

Analytics & Modeling - Process Analytics

Applicable Industries

Packaging
Paper & Pulp

Applicable Functions

Sales & Marketing

Use Cases

Intelligent Packaging
Time Sensitive Networking

Services

Training

About The Customer

The customer in this case study is the On-Air Sponsor Promotions department of Nick-at-Nite and TVLand, both of which are served by one sponsor promotions team. The department is responsible for recruiting sponsors for special programming on the networks. This involves collecting information from five separate departments—programming, creative, production, marketing, and sales—and obtaining each department’s approval on the sales sheet before it can be sent to the salespeople. The department faced challenges with the approval process, which was often delayed due to the requirement for physical sign-offs from each department’s representative. This led to sales sheets being held up and special programming sponsorships being undersold or unsold.

The Challenge

Nick-at-Nite and TVLand, both served by one sponsor promotions team, faced a significant challenge in their On-Air Sponsor Promotions department. The team was responsible for recruiting sponsors for special programming on the networks, a process that required collecting information from five separate departments and obtaining each department’s approval on the sales sheet before it could be sent to the salespeople. The approval process was often delayed due to the requirement for each department’s representative to physically sign off on each sales sheet. This led to sales sheets being held up in in-boxes or on the desks of employees who were out of the office. As a result, special programming sponsorships were often undersold or unsold because the sales team didn’t receive the package information in time to contact potential sponsors. The team needed an automated, cost-efficient solution that would streamline the approval process and provide a complete record of the process and approvals.

The Solution

The solution came in the form of Integrify OnDemand, a software that provides full functionality for process management via the Internet without the need for installation and maintenance. The software was activated in late January 2005, providing a branded site, training, and user data import. The software was already being used by Nick-at-Nite’s creative department for its own internal routing and approval processes, making it a familiar and trusted solution. The Integrify OnDemand solution reduced the risk, cost, and time associated with implementing a process management solution. Instead of installing the software on its own site, the company could directly access the software, updates, and infrastructure, which were all maintained by Integrify. This freed up time and resources to focus on business.

Operational Impact

The implementation of Integrify OnDemand brought significant operational benefits to the Sponsor Promotions team. Prior to its implementation, the team would physically hunt down those who had to approve sales sheets, a process that would be held up if someone was out of the office. With Integrify, the team could send timed emails to all approvers who had not yet signed off on the sales sheet. The software also provided a record of everyone’s comments and approvals, creating a single, easily accessible record for each sponsorship package. This eliminated the previous issues of lost or unrecorded feedback and approvals. The Sponsor Promotions team plans to continue using Integrify OnDemand to facilitate approval and dissemination of sponsorship programs, aiming to increase the number of sponsorships secured each year.

Quantitative Benefit