Cloudinary > Case Studies > StubHub Finds Ticket to Effective Digital Asset Management with Cloudinary

StubHub Finds Ticket to Effective Digital Asset Management with Cloudinary

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Cloudinary

Tech Stack

Cloudinary

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Digital Expertise

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Digital Twin
Computer Vision

Services

Cloud Planning, Design & Implementation Services
Data Science Services

About The Customer

StubHub is the world’s largest ticket marketplace with tickets available for more than 10 million live sports, music, and theatre events in 40+ countries. The company enables experience-seekers to buy and sell tickets whenever and wherever they are through its desktop and mobile interface. Owned by eBay, StubHub reinvented the ticket marketplace in 2000 and continues to lead it through innovation. StubHub’s industry firsts include the introduction of the ticketing application, interactive seat mapping, 360-degree virtual views of seating, innovative price recommendation technology and an algorithm that determines the best value on tickets. Most recently, StubHub expanded into more than 40 additional markets with the acquisition of Ticketbis in May 2016.

The Challenge

StubHub, the world’s largest ticket marketplace, was facing challenges as it evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world. The company needed a way to streamline image management, ensuring that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices. Additionally, StubHub had to address digital asset management, since it worked with licensed content from partners and often had requests by third-party marketers to use the site’s images. The company also had to contend with the sheer scale of managing more than 120,000 active events on the site at any given time, and between 800 and 1,200 new ones being published every day. StubHub’s catalog included more than 54,000 entities with multiple images that needed to be selected, edited and updated continually.

The Solution

StubHub implemented Cloudinary, which enabled it to significantly reduce the time required to manually edit images, while ensuring that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices. Cloudinary’s digital asset management capabilities also have helped StubHub better protect its content, creating a single repository that ensures developers and designers have access to only the most current images and understand the associated brand guidelines. Cloudinary enables StubHub to use one high-resolution source image, then optimize it in endless end-user configurations with simple parameter changes. Cloudinary dynamically selects the most efficient format, based on the end user’s device and browser. The solution also optimizes images so StubHub pages load three to four times faster, which is particularly important as StubHub has moved into international markets where devices may be slower or broadband access less prevalent.

Operational Impact

Significantly reduced the time required to manually edit images.
Ensured that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices.
Better protected its content, creating a single repository that ensures developers and designers have access to only the most current images and understand the associated brand guidelines.
Optimized images so StubHub pages load three to four times faster.

Quantitative Benefit