StubHub 利用 Cloudinary 实现有效的数字资产管理
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Cloudinary
技术栈
- Cloudinary
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 数字孪生
- 计算机视觉
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
StubHub 是全球最大的票务市场，提供 40 多个国家/地区 1000 多万场现场体育、音乐和戏剧活动的门票。该公司让寻求体验的人士能够通过其桌面和移动界面随时随地购买和出售门票。StubHub 隶属于 eBay，于 2000 年重塑了票务市场，并继续通过创新引领市场。StubHub 的行业首创包括推出票务应用程序、交互式座位映射、360 度虚拟座位视图、创新价格推荐技术以及确定最佳票价的算法。最近，StubHub 于 2016 年 5 月收购了 Ticketbis，将业务扩展到 40 多个其他市场。
挑战
StubHub 是全球最大的票务市场，在从一个小型网站发展为一个拥有来自世界各地活动场所座位位置的图片、视频和自定义视图的网站的过程中，它面临着诸多挑战。该公司需要一种方法来简化图片管理，确保每张图片的关键焦点可以在多种设备上的 30 多个视口中查看。此外，StubHub 还必须解决数字资产管理问题，因为它使用来自合作伙伴的授权内容，并且经常收到第三方营销人员使用该网站图片的请求。该公司还必须应对网站上随时管理超过 120,000 个活跃活动的庞大规模，以及每天发布的 800 到 1,200 个新活动。StubHub 的目录包括 54,000 多个实体，其中包含需要不断选择、编辑和更新的多张图片。
解决方案
StubHub 实施了 Cloudinary，这使其能够显著减少手动编辑图像所需的时间，同时确保每张图片的关键焦点在多种设备上的 30 多个视口中都可见。Cloudinary 的数字资产管理功能还帮助 StubHub 更好地保护其内容，创建了一个单一的存储库，确保开发人员和设计人员只能访问最新的图像并了解相关的品牌指南。Cloudinary 使 StubHub 能够使用一张高分辨率源图像，然后通过简单的参数更改在无数的最终用户配置中对其进行优化。Cloudinary 根据最终用户的设备和浏览器动态选择最有效的格式。该解决方案还优化了图像，使 StubHub 页面的加载速度提高了三到四倍，这一点尤为重要，因为 StubHub 已经进入了设备速度可能较慢或宽带接入不太普及的国际市场。
运营影响
数量效益
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