T-Mobile Tuesdays: Enhancing Customer Experience with Location-Targeted Offers
Technology Category
- Sensors - Autonomous Driving Sensors
- Sensors - GPS
Use Cases
- Geofencing
- Real-Time Location System (RTLS)
About The Customer
T-Mobile is a leading telecommunications company that offers a wide range of services to its customers. One of their customer appreciation programs is T-Mobile Tuesdays, where they give away free stuff, great deals, and exclusive offers every week. Customers can access these offers through the T-Mobile Tuesdays app. The program has won over 50 awards and saved customers over $1B. Despite its success, T-Mobile is constantly seeking ways to improve the program and enhance customer satisfaction. They listen to customer feedback and use it as a basis for improving their services.
The Challenge
T-Mobile, a leading telecommunications company, has a customer appreciation program called T-Mobile Tuesdays, where they give away free stuff, great deals, and exclusive offers every week. Customers can access these offers through the T-Mobile Tuesdays app. Despite the program's success, with over 50 awards and savings of over $1B for customers, there were significant challenges. The primary issue was that customers complained about the unavailability of offers in their area. Before implementing a solution, T-Mobile could only do geo-targeting manually, which was an error-prone process and led to irrelevant offer curation. T-Mobile saw these challenges as opportunities to create more engaging, relevant experiences. They aimed to use location targeting to increase offer relevancy, which would lead to higher app engagement, customer satisfaction, and retention.
The Solution
T-Mobile chose Radar as their location partner due to its best-in-class support and flexible, privacy-first solution for contextual app experiences. With the implementation of Radar's flexible Geofencing solutions, T-Mobile Tuesdays can now customize the 'nearby region' based on an individual offer. This means that offers can be configured to a specific region, ensuring that partners like Steak 'n Shake and Jamba Juice provide end users with the most relevant experience. T-Mobile customers can now access local bonus deals in the Tuesdays app once they grant location permissions. T-Mobile worked closely with Radar to create a clear and compelling path for customers to unlock the value of these location-based offers. The extensibility of Radar’s platform allows the team to rapidly roll out additional features for the program and expand upon location-based features in the T-Mobile Tuesdays app.
Operational Impact
Quantitative Benefit
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