T-Mobile Tuesdays：通过定位优惠增强客户体验
技术
- 传感器 - 自动驾驶传感器
- 传感器 - 全球定位系统
用例
- 地理围栏
- 实时定位系统 (RTLS)
关于客户
T-Mobile 是一家领先的电信公司，为其客户提供广泛的服务。他们的客户答谢计划之一是 T-Mobile Tuesdays，每周都会赠送免费商品、超值优惠和独家优惠。客户可以通过 T-Mobile Tuesdays 应用程序访问这些优惠。该计划已赢得 50 多个奖项，并为客户节省了超过 10 亿美元。尽管取得了成功，T-Mobile 仍在不断寻求改进该计划并提高客户满意度的方法。他们倾听客户的反馈并将其作为改进服务的基础。
挑战
T-Mobile 是一家领先的电信公司，有一项名为 T-Mobile Tuesdays 的客户答谢计划，每周都会赠送免费物品、超值优惠和独家优惠。客户可以通过 T-Mobile Tuesdays 应用程序访问这些优惠。尽管该计划取得了成功，获得了 50 多个奖项，并为客户节省了超过 10 亿美元，但仍然存在重大挑战。主要问题是客户抱怨他们所在地区无法提供优惠。在实施解决方案之前，T-Mobile 只能手动进行地理定位，这是一个容易出错的过程，并会导致不相关的报价管理。 T-Mobile 将这些挑战视为创造更具吸引力、相关体验的机遇。他们的目标是使用位置定位来提高优惠相关性，从而提高应用程序参与度、客户满意度和保留率。
解决方案
T-Mobile 选择 Radar 作为其定位合作伙伴，因为 Radar 提供一流的支持以及灵活、隐私至上的上下文应用体验解决方案。通过实施 Radar 灵活的地理围栏解决方案，T-Mobile Tuesdays 现在可以根据个人报价定制“附近区域”。这意味着可以针对特定区域配置优惠，确保 Steak 'n Shake 和 Jamba Juice 等合作伙伴为最终用户提供最相关的体验。 T-Mobile 客户一旦授予位置权限，现在就可以在 Tuesdays 应用程序中获得本地奖励优惠。 T-Mobile 与 Radar 密切合作，为客户创造一条清晰且引人注目的途径，以释放这些基于位置的优惠的价值。 Radar 平台的可扩展性使团队能够快速推出该程序的附加功能，并扩展 T-Mobile Tuesdays 应用程序中基于位置的功能。
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