TAO Group Enhances Guest Experience with Arista Cognitive WiFi Across Multiple Venues
Customer Company Size
Large Corporate
Region
- America
- Pacific
Country
- United States
- Australia
Product
- Arista Cognitive WiFi
- CloudVision WiFi platform
Tech Stack
- WiFi Analytics
- Central Management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Networks & Connectivity - WiFi
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Software Design & Engineering Services
About The Customer
TAO Group is a premier restaurant and nightlife group with over 20 venues located in major cities such as New York, Las Vegas, and Sydney. Known for providing a complete sensory experience, TAO Group focuses on ambiance, lighting, and food to offer guests a rich and differentiated hospitality experience. The group is expanding its presence with new venues in Chicago and ultramodern hotels in Los Angeles and New York. TAO Group's commitment to exceptional guest experiences is evident in its choice of technology solutions, such as Arista Cognitive WiFi, which provides demographic information and analytics to enhance the guest experience. The group is recognized for its innovative approach to hospitality, making it a leader in the industry.
The Challenge
In the competitive restaurant, nightclub, and hotel industries, TAO Group's key differentiator is its focus on providing an exceptional guest experience. This includes a complete sensory experience from the moment a guest enters, encompassing lighting, food, ambiance, presentation, and technology. WiFi is seen as an invisible enabler of this experience, allowing TAO to better understand its guests and offer innovative services. However, the WiFi solution must also be secure, providing comprehensive security against wireless intrusions and ensuring maximum privacy protection for guests. PCI compliance is another top priority for TAO's IT team.
The Solution
TAO Group chose Arista Cognitive WiFi for its comprehensive features, including ease of use, central management, and exceptional customer service. The solution allows TAO to manage its WiFi network from anywhere in the world, providing a personalized experience for guests without requiring additional resources. Arista's central management feature enables TAO to deploy new WiFi networks or create custom splash pages remotely, enhancing guest experiences at events. The WiFi solution also provides valuable demographic data, allowing TAO to tailor its approach to different markets and engage with guests more effectively. This data collection has transformed TAO's business operations, enabling them to gather valuable information without incurring additional marketing costs.
Operational Impact
Quantitative Benefit
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