TAO Group Enhances Guest Experience with Arista Cognitive WiFi Across Multiple Venues
公司规模
Large Corporate
地区
- America
- Pacific
国家
- United States
- Australia
产品
- Arista Cognitive WiFi
- CloudVision WiFi platform
技术栈
- WiFi Analytics
- Central Management
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 网络与连接 - WiFi
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
服务
- 系统集成
- 软件设计与工程服务
关于客户
TAO Group is a premier restaurant and nightlife group with over 20 venues located in major cities such as New York, Las Vegas, and Sydney. Known for providing a complete sensory experience, TAO Group focuses on ambiance, lighting, and food to offer guests a rich and differentiated hospitality experience. The group is expanding its presence with new venues in Chicago and ultramodern hotels in Los Angeles and New York. TAO Group's commitment to exceptional guest experiences is evident in its choice of technology solutions, such as Arista Cognitive WiFi, which provides demographic information and analytics to enhance the guest experience. The group is recognized for its innovative approach to hospitality, making it a leader in the industry.
挑战
In the competitive restaurant, nightclub, and hotel industries, TAO Group's key differentiator is its focus on providing an exceptional guest experience. This includes a complete sensory experience from the moment a guest enters, encompassing lighting, food, ambiance, presentation, and technology. WiFi is seen as an invisible enabler of this experience, allowing TAO to better understand its guests and offer innovative services. However, the WiFi solution must also be secure, providing comprehensive security against wireless intrusions and ensuring maximum privacy protection for guests. PCI compliance is another top priority for TAO's IT team.
解决方案
TAO Group chose Arista Cognitive WiFi for its comprehensive features, including ease of use, central management, and exceptional customer service. The solution allows TAO to manage its WiFi network from anywhere in the world, providing a personalized experience for guests without requiring additional resources. Arista's central management feature enables TAO to deploy new WiFi networks or create custom splash pages remotely, enhancing guest experiences at events. The WiFi solution also provides valuable demographic data, allowing TAO to tailor its approach to different markets and engage with guests more effectively. This data collection has transformed TAO's business operations, enabling them to gather valuable information without incurring additional marketing costs.
运营影响
数量效益
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