Technomic drives 7x cost savings with GoodData
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- GoodData business intelligence platform
- Ignite Consumer
Tech Stack
- Business Intelligence
- Data Analytics
- Cloud Computing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
About The Customer
Technomic is a leading information services company that provides data-driven insights, critical research, and strategic consulting to foodservice clients. The company has 55 years of leadership and experience in the foodservice industry and serves a diverse set of suppliers and restaurant operators across every food and beverage channel. Founded in 1966, Technomic is headquartered in Chicago, IL. Their customers rely on the company’s subject matter expertise, research, and strategic guidance to stay ahead of the curve. Technomic realized they could deliver an additional edge by layering on powerful consumer data insights.
The Challenge
Technomic, a leading information services company in the foodservice industry, wanted to provide its customers with powerful consumer data insights. They aimed to build a customizable analytics dashboard that could be used by both product and technical teams. The company launched their comprehensive consumer data product in 2009 and an enhanced version called Ignite Consumer in 2009. Ignite provides reports and data to Technomic’s foodservice customers via an interactive online dashboard. The challenge was to find a platform that had all the features they needed or build a custom one. The platform needed to allow customers to create their own custom dashboards and be easy to use.
The Solution
Technomic decided to partner with GoodData to build their Ignite offering. GoodData’s business intelligence platform and custom development were used to deliver key insights such as menu trend data, location data at market level, and consumer brand tracking. The Ignite Consumer product tracks more than 60 different consumer attributes and behaviors to provide accurate, up-to-date benchmarking of guest satisfaction, restaurant operator performance, and more. Technomic’s customers can tap into the product to make better, more informed decisions about their brand strategy. The GoodData-powered analytics allow restaurant operators to better understand their brand performance over time as well as compared to competitors.
Operational Impact
Quantitative Benefit
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