Technomic 利用 GoodData 节省了 7 倍成本
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- GoodData business intelligence platform
- Ignite Consumer
技术栈
- Business Intelligence
- Data Analytics
- Cloud Computing
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 云规划/设计/实施服务
关于客户
Technomic 是一家领先的信息服务公司，为餐饮客户提供数据驱动的洞察、关键研究和战略咨询。该公司在餐饮行业拥有 55 年的领导地位和经验，为各个食品和饮料渠道的各种供应商和餐厅经营者提供服务。Technomic 成立于 1966 年，总部位于伊利诺伊州芝加哥。他们的客户依靠公司的专业知识、研究和战略指导来保持领先地位。Technomic 意识到，他们可以通过分层强大的消费者数据洞察来提供额外的优势。
挑战
Technomic 是餐饮行业领先的信息服务公司，希望为客户提供强大的消费者数据洞察。他们的目标是构建一个可定制的分析仪表板，供产品团队和技术团队使用。该公司于 2009 年推出了全面的消费者数据产品，并于 2009 年推出了名为 Ignite Consumer 的增强版。Ignite 通过交互式在线仪表板向 Technomic 的餐饮客户提供报告和数据。挑战在于找到一个具有他们需要的所有功能的平台或构建一个自定义平台。该平台需要允许客户创建自己的自定义仪表板，并且易于使用。
解决方案
Technomic 决定与 GoodData 合作打造其 Ignite 产品。GoodData 的商业智能平台和定制开发用于提供关键见解，例如菜单趋势数据、市场层面的位置数据和消费者品牌跟踪。Ignite Consumer 产品跟踪 60 多种不同的消费者属性和行为，以提供准确、最新的客户满意度、餐厅经营者绩效等基准。Technomic 的客户可以利用该产品对其品牌战略做出更好、更明智的决策。GoodData 支持的分析使餐厅经营者能够更好地了解其品牌在一段时间内的表现以及与竞争对手相比的表现。
运营影响
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