Precisely > Case Studies > Telecom Provider Utilizes Precisely's Location-Based Technology for Enhanced Operations

Telecom Provider Utilizes Precisely's Location-Based Technology for Enhanced Operations

Customer Company Size

Large Corporate

Region

Europe

Country

United Kingdom

Product

Precisely MapXtreme
MapInfo Pro

Tech Stack

Oracle-based platform

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - Data Visualization
Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Telecommunications

Applicable Functions

Field Services
Sales & Marketing

Use Cases

Fleet Management
Geofencing
Predictive Maintenance
Remote Asset Management

Services

System Integration

About The Customer

BT Group plc, formerly known as British Telecommunications plc, is one of Europe's leading telecommunications service providers. The company serves around 15 million customers and is known for deploying some of the largest and most complex IT and communications networks worldwide. BT holds approximately 7,000 patents and patent applications, showcasing its commitment to innovation and technological advancement. The company offers a wide range of services, including higher-value broadband and Internet products, IT solutions, and a global IP network that provides connectivity options for voice, video, data, and converged communication services. BT's customer base ranges from individual consumers to government departments and some of the world's largest multinationals, highlighting its extensive reach and influence in the telecommunications industry.

The Challenge

A key component of BT Group's success has been the integration of location intelligence across all facets of its business, starting with the management of its extensive networks. With 17,000 field-based engineers servicing approximately 6.1 million customers each year, BT needed a unified, efficient system for deploying employees, supplies, and other resources across network sites. The existing paper-based maps and diagrams proved inefficient, and engineers required a better way to respond to customer needs. The challenge was to find a solution that could streamline operations, improve efficiency, and enhance customer service by providing accurate and up-to-date location data.

The Solution

BT Group turned to Precisely's MapXtreme and MapInfo Pro solutions to visually display and analyze location-based data, enabling more informed decisions about customer service. These location intelligence tools integrate seamlessly with BT's existing Oracle-based systems, allowing engineers to locate properties, view road networks, and identify underground ducts and cables. The solutions also enable engineers to see the exact location of customers in relation to the network and plot the shortest route for site visits, resulting in time and labor savings. The location intelligence solutions are accessible to field engineers at all times, allowing them to easily locate BT plant equipment and customers, and submit work requirements or requests from any site. This integration has streamlined operations, increased efficiency, and improved customer service.

Operational Impact

The location intelligence solutions have streamlined BT's operations, allowing for faster response times and more timely resolution of network outages.
BT's sales and marketing efforts have been enhanced by combining geographic and customer data to determine optimal network sites and markets for new product rollouts.
The accuracy of the data provided by the location intelligence solutions has been critical to BT's success, ensuring effective analyses and decision-making.

Quantitative Benefit

BT's emergency response system, which receives an average of 100,000 calls each day, benefits from the location intelligence solutions by providing accurate caller locations.
The integration of location intelligence has resulted in cost savings and improved customer service for BT.