Customer Company Size
Large Corporate
Region
- Europe
Country
- Ireland
Product
- Xtremepush platform
Tech Stack
- Data Warehouse
- Private Cloud
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Transportation
- Retail
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
daa (Dublin Airport Authority) is a global airport and travel retail group with businesses in 13 countries. It is a semi-state business, headquartered in Dublin, Ireland, and in addition to owning and managing both Dublin and Cork airports, daa has international airport operations and investments in Cyprus, Germany and Saudi Arabia. daa also operates a successful travel retail subsidiary, ARI, with outlets throughout Europe, North America, the Middle East, India and Asia-Pacific.
The Challenge
daa (Dublin Airport Authority) was looking for a multichannel engagement, data and analytics partner to support its vision to be an airport industry leader. The company wanted to centralise data management and ensure a robust GDPR compliant process for existing data, and a better system to acquire new data across all main channels – website and booking engines. Once this was in place, the goal was then to deliver a digital communication tool to help inform and add value to their passengers’ experience. daa required a solution that could identify the same passenger, and track their behaviour and transactions consistently across each of them. The ability to seamlessly integrate the Xtremepush platform with daa’s existing Customer Data Warehouse was crucial, in order to deliver an actionable single passenger view.
The Solution
Xtremepush was chosen to be daa’s multichannel engagement, data and analytics partner. The solution was deployed via private cloud. This gave them exclusive use of dedicated resources, ensuring optimal standards were guaranteed at all times. daa went live with its first engagement campaign within 8 weeks. Xtremepush also integrated with daa’s data warehouse, giving daa a genuine Single Customer View and allowing it to action its customer data as part of real-time engagement campaigns. Through relevant, real-time on-site messaging, daa is able to upsell key services and drive additional revenue. For example, when a customer is set to arrive at a particularly busy time in the airport, they will receive a marketing message promoting the Fast Track service, which allows them to get through the security checks quickly. This campaign is built around smart audience segmentation and automated customer journeys orchestrated on the platform.
Operational Impact
Quantitative Benefit
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