The daa’s journey to personalised, multichannel customer experiences
公司规模
Large Corporate
地区
- Europe
国家
- Ireland
产品
- Xtremepush platform
技术栈
- Data Warehouse
- Private Cloud
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 运输
- 零售
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
daa (Dublin Airport Authority) is a global airport and travel retail group with businesses in 13 countries. It is a semi-state business, headquartered in Dublin, Ireland, and in addition to owning and managing both Dublin and Cork airports, daa has international airport operations and investments in Cyprus, Germany and Saudi Arabia. daa also operates a successful travel retail subsidiary, ARI, with outlets throughout Europe, North America, the Middle East, India and Asia-Pacific.
挑战
daa (Dublin Airport Authority) was looking for a multichannel engagement, data and analytics partner to support its vision to be an airport industry leader. The company wanted to centralise data management and ensure a robust GDPR compliant process for existing data, and a better system to acquire new data across all main channels – website and booking engines. Once this was in place, the goal was then to deliver a digital communication tool to help inform and add value to their passengers’ experience. daa required a solution that could identify the same passenger, and track their behaviour and transactions consistently across each of them. The ability to seamlessly integrate the Xtremepush platform with daa’s existing Customer Data Warehouse was crucial, in order to deliver an actionable single passenger view.
解决方案
Xtremepush was chosen to be daa’s multichannel engagement, data and analytics partner. The solution was deployed via private cloud. This gave them exclusive use of dedicated resources, ensuring optimal standards were guaranteed at all times. daa went live with its first engagement campaign within 8 weeks. Xtremepush also integrated with daa’s data warehouse, giving daa a genuine Single Customer View and allowing it to action its customer data as part of real-time engagement campaigns. Through relevant, real-time on-site messaging, daa is able to upsell key services and drive additional revenue. For example, when a customer is set to arrive at a particularly busy time in the airport, they will receive a marketing message promoting the Fast Track service, which allows them to get through the security checks quickly. This campaign is built around smart audience segmentation and automated customer journeys orchestrated on the platform.
运营影响
数量效益
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