The Golden State Warriors’ alley-oop: Using today’s data for the Bay Area fan experience of tomorrow
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- BigQuery
- App Engine
- Firebase
- Gemini for Google Workspace
- Vertex AI
Tech Stack
- Google Cloud
- Google Workspace
- BigQuery
- Firebase
- App Engine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Digital Twin
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
- System Integration
About The Customer
The Golden State Warriors are a professional basketball team based in San Francisco, competing in the NBA as part of the Pacific Division of the Western Conference. With a rich history that includes seven NBA Championships and numerous accolades, the Warriors have evolved into more than just a basketball team. Under the ownership of Joe Lacob and Peter Guber since 2010, the team has embarked on a journey to transform into a sports and entertainment company. This transformation has involved significant investments in technology infrastructure, arena ownership, and personalized fan experiences. The Warriors are committed to leveraging technology to enhance their business operations and deliver exceptional experiences to their fans.
The Challenge
The Golden State Warriors faced the challenge of transforming from a traditional basketball team into a modern sports and entertainment company. This required a significant overhaul of their technology infrastructure to meet the expectations of fans, partners, and ownership. The team needed to design a cloud infrastructure that could scale with their needs and redefine how they deliver digital experiences to fans. Additionally, they aimed to improve team performance and player management strategies by leveraging data analytics. The organization also sought to enhance the fan experience at Chase Center by providing a seamless live experience and personalized digital interactions through a custom-built mobile app.
The Solution
The Warriors partnered with Google Cloud to implement a cloud-based data and IT infrastructure tailored to their specific needs. This included the use of Google Cloud products such as BigQuery, App Engine, Firebase, and Google Workspace to support their digital transformation. The team developed a custom mobile app using App Engine and Firebase, allowing fans to manage game tickets, order food, and access real-time information about Chase Center. The app also consolidates over 30 sources of customer data and 100 million data points to personalize the fan experience. Additionally, the Warriors adopted BigQuery to analyze business and basketball data, enabling data-driven decision-making for both business operations and team performance. The organization also implemented Google Workspace and Gemini for Google Workspace to automate repetitive tasks and improve productivity.
Operational Impact
Quantitative Benefit
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