The Golden State Warriors’ alley-oop: Using today’s data for the Bay Area fan experience of tomorrow
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- BigQuery
- App Engine
- Firebase
- Gemini for Google Workspace
- Vertex AI
技术栈
- Google Cloud
- Google Workspace
- BigQuery
- Firebase
- App Engine
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 机器学习
- 分析与建模 - 预测分析
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 商业运营
- 销售与市场营销
用例
- 数字孪生
- 远程资产管理
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
- 系统集成
关于客户
The Golden State Warriors are a professional basketball team based in San Francisco, competing in the NBA as part of the Pacific Division of the Western Conference. With a rich history that includes seven NBA Championships and numerous accolades, the Warriors have evolved into more than just a basketball team. Under the ownership of Joe Lacob and Peter Guber since 2010, the team has embarked on a journey to transform into a sports and entertainment company. This transformation has involved significant investments in technology infrastructure, arena ownership, and personalized fan experiences. The Warriors are committed to leveraging technology to enhance their business operations and deliver exceptional experiences to their fans.
挑战
The Golden State Warriors faced the challenge of transforming from a traditional basketball team into a modern sports and entertainment company. This required a significant overhaul of their technology infrastructure to meet the expectations of fans, partners, and ownership. The team needed to design a cloud infrastructure that could scale with their needs and redefine how they deliver digital experiences to fans. Additionally, they aimed to improve team performance and player management strategies by leveraging data analytics. The organization also sought to enhance the fan experience at Chase Center by providing a seamless live experience and personalized digital interactions through a custom-built mobile app.
解决方案
The Warriors partnered with Google Cloud to implement a cloud-based data and IT infrastructure tailored to their specific needs. This included the use of Google Cloud products such as BigQuery, App Engine, Firebase, and Google Workspace to support their digital transformation. The team developed a custom mobile app using App Engine and Firebase, allowing fans to manage game tickets, order food, and access real-time information about Chase Center. The app also consolidates over 30 sources of customer data and 100 million data points to personalize the fan experience. Additionally, the Warriors adopted BigQuery to analyze business and basketball data, enabling data-driven decision-making for both business operations and team performance. The organization also implemented Google Workspace and Gemini for Google Workspace to automate repetitive tasks and improve productivity.
运营影响
数量效益
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