Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Retail Store Automation
Services
- Training
About The Customer
The Honest Kitchen is a San Diego-based manufacturer of human-grade pet food. The company has over 4,000 retail accounts and a large network of outside sales representatives. They also have a thriving e-commerce operation. The company was struggling with the task of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials. Their existing system was proving inadequate to support their expanding operations, leading them to seek a more efficient solution.
The Challenge
The Honest Kitchen, a human-grade pet food manufacturer, was grappling with the challenge of efficiently organizing and sharing their growing collection of product images, lifestyle photography, and brand materials with over 4,000 retail accounts and a large network of outside sales representatives. The task of maintaining updated product images across systems was proving to be cumbersome due to their booming e-commerce operations. Their existing system of hard drives and Dropbox was inadequate to support the expanding product and marketing operations. The company urgently needed a solution to streamline their asset management process.
The Solution
The Honest Kitchen turned to digital asset management to store, organize, and distribute visual assets to improve operations. Marketing Specialist Chris Freyer chose Canto for its powerful Canto Portals. A Canto Portal allowed the team to organize shareable assets by product category and UPC code, eliminating the task of coordinating latest assets between their primary archive and a second archive for outside parties. With Canto, a single source of truth for an asset was established in the Canto Main Library. Any revisions to the asset were automatically reflected in the shared portal. This solution dramatically simplified the process of sharing brand materials with retailers and representatives.
Operational Impact
Quantitative Benefit
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