技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 电子商务
- 零售
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 零售店自动化
服务
- 培训
关于客户
The Honest Kitchen 是一家总部位于圣地亚哥的人类级宠物食品制造商。该公司拥有 4,000 多个零售客户和庞大的外部销售代表网络。他们的电子商务业务也蓬勃发展。该公司正在努力有效地组织和分享不断增加的产品图片、生活方式摄影和品牌材料。事实证明,他们现有的系统不足以支持他们不断扩大的业务,导致他们寻求更有效的解决方案。
挑战
The Honest Kitchen 是一家人类级宠物食品制造商,该公司正面临着如何有效地组织和与 4,000 多个零售客户和庞大的外部销售代表网络共享其不断增加的产品图片、生活方式摄影和品牌材料的挑战。由于电子商务业务的蓬勃发展,跨系统维护更新的产品图像的任务被证明是很麻烦的。他们现有的硬盘和 Dropbox 系统不足以支持不断扩大的产品和营销业务。该公司迫切需要一个解决方案来简化其资产管理流程。
解决方案
The Honest Kitchen 采用数字资产管理来存储、组织和分发视觉资产,以改善运营。营销专家 Chris Freyer 选择 Canto 是因为其强大的 Canto 门户。 Canto 门户允许团队按产品类别和 UPC 代码组织可共享资产,从而消除了在主要存档和外部各方的辅助存档之间协调最新资产的任务。借助 Canto,在 Canto 主图书馆中建立了资产的单一事实来源。对资产的任何修订都会自动反映在共享门户中。该解决方案极大地简化了与零售商和代表共享品牌材料的过程。
运营影响
数量效益
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