Three ideas worth stealing: How CallRail helped Workshop Digital solve client challenges creatively
Customer Company Size
SME
Region
- America
Country
- United States
Product
- CallRail Call Tracking
- CallRail Form Tracking
- CallRail Conversation Intelligence
Tech Stack
- AI-powered Conversation Intelligence
- Call Recording
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
- Electronics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Track & Trace of Assets
- Predictive Maintenance
Services
- Data Science Services
- System Integration
About The Customer
Workshop Digital is a marketing agency that focuses on close collaboration and reporting transparency. They pride themselves on helping clients market smarter and have been using CallRail's platform for years to help their clients test ideas, get more from their money, and focus on their highest-value leads. The agency recently shared three creative Call Tracking and Conversation Intelligence applications that they used to help their clients: Super Radiator Coils, Richmond Pediatric Dentistry and Orthodontics (RPDO), and Generator Interlock Technologies. Super Radiator Coils has been engineering and manufacturing cooling coils for hundreds of niche applications since 1928. RPDO is a Virginia-based healthcare practice that relies heavily on phone calls for their business. Generator Interlock Technologies is a company that manufactures interlock kits, a product that allows homes to be safely powered with a portable generator during a power outage.
The Challenge
Workshop Digital, a marketing agency, was tasked with helping three of their clients solve unique challenges. Super Radiator Coils, a company that has been manufacturing cooling coils since 1928, wanted to drive more phone leads from their website. However, their website lacked an easily accessible phone number, making it difficult for potential customers to reach out. Richmond Pediatric Dentistry and Orthodontics (RPDO), a Virginia-based healthcare practice, relied heavily on phone calls for their business but struggled to analyze the thousands of calls they received each month. Lastly, Generator Interlock Technologies, a company that manufactures interlock kits, was wasting time fielding calls for products they didn't sell due to their brand name being similar to other popular products.
The Solution
Workshop Digital utilized CallRail's platform to address each of these challenges. For Super Radiator Coils, they tested the impact of adding a phone number to the navigation on the home page. Initially, they tested this on the mobile home page, which generated some leads, but not as many as anticipated. However, when they ran the same test on the desktop home page, they doubled the number of leads. For RPDO, they used CallRail Call Tracking and Form Tracking to track new patient conversions from calls and forms. To analyze the large volume of calls, they added Conversation Intelligence to their client's account. This AI-powered tool automatically surfaced insights, helping them fine-tune keyword bidding strategies and spend. For Generator Interlock Technologies, they used call recording to gain insight into the scope of the problem. They found that 16-17% of their phone leads were unqualified, leading them to negate certain keywords.
Operational Impact
Quantitative Benefit
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