Trade Me Enhances Security and Efficiency with Okta's Cloud Identity Solutions
Customer Company Size
Mid-size Company
Region
- Pacific
Country
- New Zealand
Product
- Okta Single Sign-On
- Okta Universal Directory
- Okta Multi-factor Authentication
- Okta Verify
- Okta Lifecycle Management
Tech Stack
- Cloud-based Identity Management
- Single Sign-On (SSO)
- Multi-factor Authentication (MFA)
- Identity and Access Management (IAM)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- E-Commerce
- Software
Applicable Functions
- Business Operation
- Human Resources
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Trade Me is New Zealand's largest online auction and classifieds site, founded in 1999 by Sam Morgan. It serves as a popular platform for Kiwis to buy and sell a wide range of items, from cars to household goods. With over 650,000 daily visitors and more than 8 million listings, Trade Me is a significant player in the e-commerce space in New Zealand. The company employs over 500 people across multiple locations, including Auckland, Wellington, and Christchurch. Trade Me's IT vision is to adopt a cloud-first approach, enabling seamless access to applications and data for its employees, regardless of their location.
The Challenge
Trade Me faced challenges in managing identity and access for its employees as it transitioned to a cloud-first security approach. The legacy on-premise user directory was inadequate for supporting cloud applications, leading to difficulties in providing seamless access to enterprise data and apps. With the COVID-19 pandemic, the need for a robust identity service became more pressing as employees began working remotely. The company required a solution that could unify identity management for both cloud and on-premise applications, ensuring secure and efficient access for its workforce.
The Solution
Trade Me implemented Okta's cloud-based identity solutions to address its identity management challenges. By deploying Okta Single Sign-On, Universal Directory, and Multi-factor Authentication, the company was able to unify identity and access management across its applications. This allowed employees to access essential apps securely, whether working in the office or remotely. Okta's integration with over 100 applications in the Okta Integration Network enabled Trade Me to streamline app provisioning and reduce the time required for application access approval. The use of Okta Verify for passwordless authentication further enhanced security and user experience. Additionally, Okta's automation capabilities, such as Lifecycle Management and Expression Language, simplified employee onboarding and offboarding processes, allowing IT to focus on delivering new products and services.
Operational Impact
Quantitative Benefit
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