Veo and Imagen 3: Announcing new video and image generation models on Vertex AI
Customer Company Size
Large Corporate
Country
- United States
Product
- Veo
- Imagen 3
- Vertex AI
Tech Stack
- Generative AI
- Digital Watermarking
- Safety Filters
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Generative AI
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Consumer Goods
- Software
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Digital Twin
- Remote Collaboration
- Visual Quality Detection
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
Google Cloud is a leading provider of cloud computing services, offering a range of AI and machine learning solutions to businesses worldwide. With a focus on innovation and technology, Google Cloud supports enterprises in various industries, including consumer goods, marketing, and software, by providing advanced tools for content creation and data management. Their customers include large corporations like Mondelez International, WPP, Agoda, Quora, and Honor, who leverage Google Cloud's AI capabilities to enhance their operations and drive business growth.
The Challenge
Generative AI is transforming business growth, with 86% of enterprises using it reporting increased revenue. Google is investing in AI technology to support this trend, introducing new models like Veo and Imagen 3. These models are designed to enhance creative processes by generating high-quality videos and images from simple prompts, addressing the need for efficient and innovative content creation in various industries.
The Solution
Google Cloud has introduced Veo and Imagen 3 on Vertex AI, offering advanced generative media models to customers. Veo, a video generation model, allows companies to create high-quality videos from text or image prompts, streamlining production workflows and reducing costs. Imagen 3, an image generation model, produces realistic images with fewer artifacts, enabling businesses to create brand-specific visuals for marketing and advertising. Both models prioritize safety and responsibility, incorporating features like digital watermarking and safety filters to ensure secure and ethical use. These tools empower companies to enhance creativity and efficiency in content creation.
Operational Impact
Quantitative Benefit
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