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Google > 实例探究 > Veo and Imagen 3: Announcing new video and image generation models on Vertex AI

Veo and Imagen 3: Announcing new video and image generation models on Vertex AI

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公司规模
Large Corporate
国家
  • United States
产品
  • Veo
  • Imagen 3
  • Vertex AI
技术栈
  • Generative AI
  • Digital Watermarking
  • Safety Filters
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Innovation Output
  • Productivity Improvements
技术
  • 分析与建模 - Generative AI
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 消费品
  • Software
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 数字孪生
  • 远程协作
  • 视觉质量检测
服务
  • 云规划/设计/实施服务
  • 软件设计与工程服务
关于客户
Google Cloud is a leading provider of cloud computing services, offering a range of AI and machine learning solutions to businesses worldwide. With a focus on innovation and technology, Google Cloud supports enterprises in various industries, including consumer goods, marketing, and software, by providing advanced tools for content creation and data management. Their customers include large corporations like Mondelez International, WPP, Agoda, Quora, and Honor, who leverage Google Cloud's AI capabilities to enhance their operations and drive business growth.
挑战
Generative AI is transforming business growth, with 86% of enterprises using it reporting increased revenue. Google is investing in AI technology to support this trend, introducing new models like Veo and Imagen 3. These models are designed to enhance creative processes by generating high-quality videos and images from simple prompts, addressing the need for efficient and innovative content creation in various industries.
解决方案
Google Cloud has introduced Veo and Imagen 3 on Vertex AI, offering advanced generative media models to customers. Veo, a video generation model, allows companies to create high-quality videos from text or image prompts, streamlining production workflows and reducing costs. Imagen 3, an image generation model, produces realistic images with fewer artifacts, enabling businesses to create brand-specific visuals for marketing and advertising. Both models prioritize safety and responsibility, incorporating features like digital watermarking and safety filters to ensure secure and ethical use. These tools empower companies to enhance creativity and efficiency in content creation.
运营影响
  • Veo and Imagen 3 on Vertex AI enable faster production and reduced costs for video and image content creation.
  • The models support creative processes by allowing users to focus on higher-level tasks while AI handles repetitive aspects.
  • Customers like Agoda and WPP are using these models to streamline video ad production and enhance marketing content.
  • The integration of these models into existing workflows unlocks new possibilities for visual storytelling and brand expression.
  • Safety and responsibility are prioritized with built-in precautions like digital watermarking and safety filters.
数量效益
  • 86% of enterprises using generative AI report increased revenue.
  • Estimated 6% growth in revenue for companies with generative AI in production.
  • Mondelez International uses generative AI to create content for 100+ brands sold in 150 countries.

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