Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
About The Customer
The customer in this case is Virgin Active, a premium health club that offers a range of facilities and classes. Virgin Active is more than just a gym; it's a place where members can experience a range of emotions, from feeling fired up in a cycle class to feeling tranquil in a yoga class or totally relaxed in the spa. Virgin Active is a global brand, with clubs in South Africa, Asia, Spain, Italy, Portugal, and the UK. The brand is known for its attitude and charm, which is embodied in the 'Go There' campaign.
The Challenge
Virgin Active, a premium health club, was looking to create a marketing campaign that would not only showcase the various facilities they offer but also evoke the emotions associated with working out at their clubs. The challenge was to create a campaign that would resonate with potential new members and communicate that Virgin Active is more than just a gym. The campaign needed to encapsulate the different emotions one could experience at Virgin Active, whether it's feeling fired up in a cycle class, tranquil in a yoga class, or totally relaxed in the spa. The campaign was to be global, going live in South Africa, Asia, Spain, Italy, Portugal, and the UK.
The Solution
The solution was the 'Go There' campaign. This campaign used animation over real-life imagery in a 30-second spot to highlight the different facilities available at Virgin Active. The campaign was designed to show potential new members that they could experience a range of emotions at Virgin Active, from feeling fired up to feeling tranquil or relaxed. The campaign featured an unreleased track from Tiggs da Author, which perfectly embodied the attitude and charm synonymous with the Virgin brand. The campaign was launched globally, with the VOD going live on December 26th, followed by paid social activity & mobile media from January 1st and OOH & DOOH going live on January 16th.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Hospital Inventory Management
The hospital supply chain team is responsible for ensuring that the right medical supplies are readily available to clinicians when and where needed, and to do so in the most efficient manner possible. However, many of the systems and processes in use at the cancer center for supply chain management were not best suited to support these goals. Barcoding technology, a commonly used method for inventory management of medical supplies, is labor intensive, time consuming, does not provide real-time visibility into inventory levels and can be prone to error. Consequently, the lack of accurate and real-time visibility into inventory levels across multiple supply rooms in multiple hospital facilities creates additional inefficiency in the system causing over-ordering, hoarding, and wasted supplies. Other sources of waste and cost were also identified as candidates for improvement. Existing systems and processes did not provide adequate security for high-cost inventory within the hospital, which was another driver of cost. A lack of visibility into expiration dates for supplies resulted in supplies being wasted due to past expiry dates. Storage of supplies was also a key consideration given the location of the cancer center’s facilities in a dense urban setting, where space is always at a premium. In order to address the challenges outlined above, the hospital sought a solution that would provide real-time inventory information with high levels of accuracy, reduce the level of manual effort required and enable data driven decision making to ensure that the right supplies were readily available to clinicians in the right location at the right time.
Case Study
Gas Pipeline Monitoring System for Hospitals
This system integrator focuses on providing centralized gas pipeline monitoring systems for hospitals. The service they provide makes it possible for hospitals to reduce both maintenance and labor costs. Since hospitals may not have an existing network suitable for this type of system, GPRS communication provides an easy and ready-to-use solution for remote, distributed monitoring systems System Requirements - GPRS communication - Seamless connection with SCADA software - Simple, front-end control capability - Expandable I/O channels - Combine AI, DI, and DO channels
Case Study
Driving Digital Transformations for Vitro Diagnostic Medical Devices
Diagnostic devices play a vital role in helping to improve healthcare delivery. In fact, an estimated 60 percent of the world’s medical decisions are made with support from in vitrodiagnostics (IVD) solutions, such as those provided by Roche Diagnostics, an industry leader. As the demand for medical diagnostic services grows rapidly in hospitals and clinics across China, so does the market for IVD solutions. In addition, the typically high cost of these diagnostic devices means that comprehensive post-sales services are needed. Wanteed to improve three portions of thr IVD:1. Remotely monitor and manage IVD devices as fixed assets.2. Optimizing device availability with predictive maintenance.3. Recommending the best IVD solution for a customer’s needs.
Case Study
HaemoCloud Global Blood Management System
1) Deliver a connected digital product system to protect and increase the differentiated value of Haemonetics blood and plasma solutions. 2) Improve patient outcomes by increasing the efficiency of blood supply flows. 3) Navigate and satisfy a complex web of global regulatory compliance requirements. 4) Reduce costly and labor-intensive maintenance procedures.
Case Study
Cloud-based healthcare solution for Royal Philips
Royal Philips wanted to launch its cloud-based healthcare solution HealthSuite Digital Platform in China to deliver services to help cope with challenges related to urbanization and population growth. Philips wanted to achieve this goal by combining mobile, cloud computing and big data technologies. To bring this platform and product to market, Philips required cloud computing and local technical service capabilities in China, in addition to a flexible IT infrastructure that could handle user requests.