Webata Delivers Top-shelf Insights With Domo
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Domo Everywhere
Tech Stack
- Data Analytics
- Real-time Reporting
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Webata is a company that leverages dozens of data sources to help brands track which of their products are available online, how their supply chains are distributing products, and if their products are showing up during searches. The company provides the data and insights required to optimize digital shelf performance, product presentation, marketing, promotional materials, and more for brands selling through Walmart.com, one of the top ecommerce platforms in the US. Webata's clients include some of the largest consumer goods brands in the world, which means they can have thousands of products for sale on Walmart.com.
The Challenge
Webata, a company that provides data and insights to optimize digital shelf performance, product presentation, marketing, promotional materials, and more for brands selling through Walmart.com, faced the challenge of sharing real-time data with its clients. The company needed to provide its clients with the ability to make data-driven decisions to improve their Walmart eComm business. The challenge was to create reports and dashboards that are populated with the most current data, allowing clients to self-serve insights without wait or technical knowledge.
The Solution
Webata uses Domo Everywhere to provide descriptive and prescriptive insights into a brand’s experience on the Walmart ecommerce platform. The descriptive side helps quantify the shelf share of a brand, while the prescriptive side allows determining the impact that improvements in content creation, keyword inclusion or keyword bidding will have on their shelf share. Brand managers can easily see how their products are selling both at the national level and at a store-by-store level, whether products are being shipped to a house or picked up at a store, and if in-store inventory is keeping pace with online pickup demand. Another dashboard shows how products are leveraging keywords to rank in search results compared to other products in the category, in addition to showing the impact of paid marketing efforts on sales. Clients can then use this data to make informed decisions about everything from keyword targeting and bid size to product page optimization.
Operational Impact
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