Webata 与 Domo 合作提供顶级洞察
公司规模
SME
地区
- America
国家
- United States
产品
- Domo Everywhere
技术栈
- Data Analytics
- Real-time Reporting
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Webata 是一家利用数十个数据源帮助品牌追踪其哪些产品可在线购买、其供应链如何分销产品以及其产品是否在搜索中显示的公司。该公司为通过 Walmart.com（美国顶级电子商务平台之一）销售的品牌提供优化数字货架性能、产品展示、营销、宣传材料等所需的数据和见解。Webata 的客户包括全球一些最大的消费品品牌，这意味着他们可以在 Walmart.com 上销售数千种产品。
挑战
Webata 是一家为通过 Walmart.com 销售的品牌提供数据和见解以优化数字货架性能、产品展示、营销、宣传材料等的公司，该公司面临着与客户共享实时数据的挑战。该公司需要为客户提供做出数据驱动决策的能力，以改善其沃尔玛电子商务业务。挑战在于创建包含最新数据的报告和仪表板，让客户无需等待或具备技术知识即可自助获取见解。
解决方案
Webata 使用 Domo Everywhere 提供品牌在沃尔玛电子商务平台上的体验的描述性和规范性见解。描述性方面有助于量化品牌的货架份额，而规范性方面则允许确定内容创建、关键字包含或关键字竞价的改进对其货架份额的影响。品牌经理可以轻松查看他们的产品在全国和商店层面的销售情况，产品是送货上门还是在商店取货，以及店内库存是否跟上在线取货需求。另一个仪表板显示了产品如何利用关键字在搜索结果中排名，与同类别的其他产品相比，此外还显示了付费营销活动对销售的影响。然后，客户可以使用这些数据对从关键字定位和出价大小到产品页面优化等所有方面做出明智的决策。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
