WebFX: Powering collaboration, innovation, and idea generation with Duet AI in Google Workspace
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Google Workspace
- Duet AI in Google Workspace
Tech Stack
- Google Docs
- Google Sheets
- Google Slides
- Google Drive
- Google Meet
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Generative AI
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Digital Thread
- Predictive Quality Analytics
- Remote Collaboration
Services
- Software Design & Engineering Services
- System Integration
About The Customer
WebFX is a digital marketing agency founded by William Craig in a college dorm room. Over the past 27 years, the company has grown from a small team of 50 to over 500 employees. WebFX specializes in providing tech-enabled SEO, paid search, social advertising, and ecommerce solutions to its clients. The company is known for its collaborative spirit and commitment to equipping its team with the right tools to deliver exceptional results. WebFX has been an early adopter of Google Workspace, using it to power both internal and external operations. The agency is focused on innovation and continuously seeks ways to enhance its services and support its clients' success.
The Challenge
WebFX, a digital marketing agency, needed to enhance its internal and external collaboration to better serve its clients. The company had been using Google Workspace for over a decade, which facilitated their operations by automating menial tasks and allowing the team to focus on creative and strategic pursuits. However, with the evolving nature of digital marketing, WebFX sought to further improve productivity and innovation by integrating advanced AI capabilities. The challenge was to find a solution that could seamlessly integrate with their existing tools and processes, enabling their team to generate ideas more efficiently and deliver high-quality work to clients.
The Solution
WebFX adopted Duet AI in Google Workspace to enhance its existing collaboration tools. As part of the Google Workspace Labs program, WebFX tested the generative AI capabilities of Duet AI, which seamlessly integrated with their current Google Workspace framework. This integration provided enriched features that supported the company's collaborative approach to work. Duet AI offered time-saving features such as content brainstorming in Docs and Gmail, creative support in Slides, and project planning in Sheets. These capabilities allowed WebFX to accelerate productivity and open new opportunities for shared success. The company rolled out Duet AI across the organization, enabling each team to find unique ways to leverage the tool for daily functions. The AI's features, such as the 'Help me write' and 'Shorten' functions, facilitated idea generation and streamlined client communication, ultimately enhancing the quality and efficiency of WebFX's services.
Operational Impact
Quantitative Benefit
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