WebFX: Powering collaboration, innovation, and idea generation with Duet AI in Google Workspace
公司规模
Mid-size Company
地区
- America
国家
- United States
产品
- Google Workspace
- Duet AI in Google Workspace
技术栈
- Google Docs
- Google Sheets
- Google Slides
- Google Drive
- Google Meet
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Innovation Output
- Productivity Improvements
技术
- 分析与建模 - Generative AI
- 平台即服务 (PaaS) - 连接平台
适用行业
- Professional Service
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 数字线程
- 质量预测分析
- 远程协作
服务
- 软件设计与工程服务
- 系统集成
关于客户
WebFX is a digital marketing agency founded by William Craig in a college dorm room. Over the past 27 years, the company has grown from a small team of 50 to over 500 employees. WebFX specializes in providing tech-enabled SEO, paid search, social advertising, and ecommerce solutions to its clients. The company is known for its collaborative spirit and commitment to equipping its team with the right tools to deliver exceptional results. WebFX has been an early adopter of Google Workspace, using it to power both internal and external operations. The agency is focused on innovation and continuously seeks ways to enhance its services and support its clients' success.
挑战
WebFX, a digital marketing agency, needed to enhance its internal and external collaboration to better serve its clients. The company had been using Google Workspace for over a decade, which facilitated their operations by automating menial tasks and allowing the team to focus on creative and strategic pursuits. However, with the evolving nature of digital marketing, WebFX sought to further improve productivity and innovation by integrating advanced AI capabilities. The challenge was to find a solution that could seamlessly integrate with their existing tools and processes, enabling their team to generate ideas more efficiently and deliver high-quality work to clients.
解决方案
WebFX adopted Duet AI in Google Workspace to enhance its existing collaboration tools. As part of the Google Workspace Labs program, WebFX tested the generative AI capabilities of Duet AI, which seamlessly integrated with their current Google Workspace framework. This integration provided enriched features that supported the company's collaborative approach to work. Duet AI offered time-saving features such as content brainstorming in Docs and Gmail, creative support in Slides, and project planning in Sheets. These capabilities allowed WebFX to accelerate productivity and open new opportunities for shared success. The company rolled out Duet AI across the organization, enabling each team to find unique ways to leverage the tool for daily functions. The AI's features, such as the 'Help me write' and 'Shorten' functions, facilitated idea generation and streamlined client communication, ultimately enhancing the quality and efficiency of WebFX's services.
运营影响
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