Xandr Uses Anodot for Real Time Monitoring of Its Massive Scale Marketplace
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Anodot
Tech Stack
- Slack
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Predictive Maintenance
Services
- Data Science Services
About The Customer
Xandr Inc. is the advertising innovator at the intersection of digital and TV. Xandr’s combined assets – including trusted partnerships, powerful data-enabled technology and automation, and identity solutions – power one of the world’s largest marketplaces for premium advertising. The company is headquartered in New York City with offices around the world. Xandr’s massive marketplace sits in the center of a global digital business ecosystem. Originally part of AT&T and Warner Media, Xander has access to all the brands, content, and direct-to-consumer relationships afforded by that affiliation. As Xandr becomes part of Microsoft through acquisition, the possibilities for reaching even more consumers, publishers, and marketers open up.
The Challenge
Xandr’s marketplace operates at a scale and complexity that are hard to fathom. The company serves multiple billions of ads every single day, handles 45 million transactions per second, and processes more than 175 terabytes of data. Xandr’s platforms make a lot of complex business decisions to reach the right customers for the marketers. When glitches occur and blank ads are served, all parties lose money. This has to be detected and resolved quickly before losses mount. The extensive nature of Xandr’s partnerships meant that issues could take a week or more to detect and resolve. Xandr’s infrastructure includes thousands of servers and hundreds of applications across its global data centers. The company used a variety of disparate tools to monitor the performance of the infrastructure itself as well as the delivery of the ads.
The Solution
Anodot ingests all of Xandr’s data feeds in near real time, learns the patterns and seasonality of individual metrics, correlates issues, and directs analysts right to the root cause. Xandr and its clients can respond quickly – normally in less than a day – to prevent small issues from having big business impacts. Xandr has its Anodot results integrated through Slack to automatically notify people like engineers, account managers, code managers, and solutions consultants. This helps get issues resolved faster by the people with the knowledge, skills, and customer relationships to get to the underlying cause.
Operational Impact
Quantitative Benefit
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