Yummly: Building a Culture of Transparency with Data
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Geckoboard
Tech Stack
- Mixpanel
- Google Analytics
- Google Webmaster Tool
- Majestic SEO
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Yummly is a food-focused site that was launched in 2010 by food enthusiasts. The company's mission is to make it easier for foodies to do what they love – cook, eat, and share. Yummly has grown rapidly since its launch, with 10 million monthly unique visitors, making it the fastest-growing food site in the world. The company has a flat organizational structure with multiple teams that each focus on the most important areas of their business, including revenue, traffic growth, engagement, and activation.
The Challenge
Yummly, a food-focused site launched in 2010, has always been metrics-driven. However, as the company grew, it found itself overwhelmed with information. The company wanted to focus on top-level metrics and visualize them in a way that would be accessible to all team members. They also wanted to build a culture of transparency, where mistakes and successes could be openly shared and learned from. This was a challenge as changing culture is generally difficult and transparency is typically not in one’s self-interest.
The Solution
Yummly decided to use Geckoboard, a data communication tool, to create a visual dashboard that would display top-level metrics. Each team within the company recommended what they thought would be the best metrics to measure the general health of the company and whether their team specifically was making an impact. These metrics were then put into Geckoboard. Each team has their own dashboard, and everyone in the company has access to everyone else’s dashboards. This solution helped Yummly to focus on the most important metrics and build a culture of transparency.
Operational Impact
Quantitative Benefit
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