Yummly：利用数据构建透明文化
公司规模
SME
地区
- America
国家
- United States
产品
- Geckoboard
技术栈
- Mixpanel
- Google Analytics
- Google Webmaster Tool
- Majestic SEO
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 商业运营
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Yummly 是一家专注于美食的网站，由美食爱好者于 2010 年推出。该公司的使命是让美食爱好者更轻松地做自己喜欢的事情 - 烹饪、享用和分享。自推出以来，Yummly 发展迅速，每月拥有 1000 万独立访客，是全球增长最快的美食网站。该公司采用扁平的组织结构，拥有多个团队，每个团队都专注于其业务的最重要领域，包括收入、流量增长、参与度和激活。
挑战
Yummly 是一家专注于美食的网站，于 2010 年上线，一直以指标为导向。然而，随着公司的发展，它发现自己被信息淹没了。该公司希望专注于顶级指标，并以所有团队成员都可以访问的方式将其可视化。他们还希望建立一种透明的文化，让大家可以公开分享错误和成功并从中吸取教训。这是一个挑战，因为改变文化通常很困难，而且透明度通常不符合个人利益。
解决方案
Yummly 决定使用数据通信工具 Geckoboard 创建一个可视化仪表板，显示顶级指标。公司内的每个团队都推荐了他们认为最适合衡量公司总体健康状况以及他们的团队是否产生影响的指标。然后这些指标被放入 Geckoboard。每个团队都有自己的仪表板，公司中的每个人都可以访问其他人的仪表板。该解决方案帮助 Yummly 专注于最重要的指标并建立透明的文化。
运营影响
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