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Wenjun Yu
Chinese, English
Zhejiang
Ningbo University
Teacher Education
  • PhD in Education: Zhejiang University
  • Hosted three national and provincial research projects
  • Published 16 papers in SSCI, SCI, or core journals
  • Deputy editor of the textbook 'Marketing: Bilingual Teaching Cases'
Consumer Psychology and Behavior
Decision Psychology
Consumer Behavior Decision Making Cognitive Neuroscience Compensatory Consumption Marketing Human Resources Management Data Analysis Data Mining Psychology Education

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