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Wenjun Yu
Teacher Education
Ningbo University
Zhejiang
Language: Chinese, English
Consumer Behavior
Decision Making
Cognitive Neuroscience
Compensatory Consumption
Marketing
Human Resources Management
Data Analysis
Data Mining
Psychology
Education
Areas of Focus
- Consumer Psychology and Behavior
- Decision Psychology
Academic Background & Achievements
- PhD in Education: Zhejiang University
- Hosted three national and provincial research projects
- Published 16 papers in SSCI, SCI, or core journals
- Deputy editor of the textbook 'Marketing: Bilingual Teaching Cases'
