Professor | Guojie Ma | Asia Growth Partners

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Name	Guojie Ma
Contact Information	{'en': 'magjatsnnu.edu.cn (at = @)', 'zh': 'magjatsnnu.edu.cn (at = @)', 'de': 'magjatsnnu.edu.cn (at = @)'}
Language ability	Chinese, English
Province	Shaanxi

Upload Avatar (500 x 500)

Name

Guojie Ma

Contact Information

{'en': 'magjatsnnu.edu.cn (at = @)', 'zh': 'magjatsnnu.edu.cn (at = @)', 'de': 'magjatsnnu.edu.cn (at = @)'}

Language ability

Chinese, English

Province

Shaanxi

University/Lab Affiliation and Title	Shaanxi Normal University
Faculty	Psychology
Academic Background & Achievements	2010 - Bachelor's Degree: Wuhan University, Department of Psychology 2015 - Doctorate: Institute of Psychology, Chinese Academy of Sciences 2019 - Shaanxi Province Online and Offline Mixed First-Class Undergraduate Course 'Child Development': Course Group Member 2019 - Guided undergraduate students to win the university-level excellent graduation thesis 2019 - Shaanxi Normal University Excellent Internship Team Teacher 2017 - Third Prize in the 10th Young Teachers' Teaching Basic Skills Competition of Shaanxi Normal University
Work Experience	2015-present - Shaanxi Normal University - Associate Professor
Awards	2019 - Shaanxi Province Online and Offline Mixed First-Class Undergraduate Course 'Child Development': Course Group Member 2019 - Guided undergraduate students to win the university-level excellent graduation thesis 2019 - Shaanxi Normal University Excellent Internship Team Teacher 2017 - Third Prize in the 10th Young Teachers' Teaching Basic Skills Competition of Shaanxi Normal University

University/Lab Affiliation and Title

Shaanxi Normal University

Faculty

Psychology

Academic Background & Achievements

2010 - Bachelor's Degree: Wuhan University, Department of Psychology
2015 - Doctorate: Institute of Psychology, Chinese Academy of Sciences
2019 - Shaanxi Province Online and Offline Mixed First-Class Undergraduate Course 'Child Development': Course Group Member
2019 - Guided undergraduate students to win the university-level excellent graduation thesis
2019 - Shaanxi Normal University Excellent Internship Team Teacher
2017 - Third Prize in the 10th Young Teachers' Teaching Basic Skills Competition of Shaanxi Normal University

Work Experience

2015-present - Shaanxi Normal University - Associate Professor

Awards

2019 - Shaanxi Province Online and Offline Mixed First-Class Undergraduate Course 'Child Development': Course Group Member
2019 - Guided undergraduate students to win the university-level excellent graduation thesis
2019 - Shaanxi Normal University Excellent Internship Team Teacher
2017 - Third Prize in the 10th Young Teachers' Teaching Basic Skills Competition of Shaanxi Normal University

Areas of Focus	Dietary Psychology and Health Food Consumption Psychology and Decision Making Persuasive Design and Dietary Behavior Change Tourism and Dietary Consumption Psychology
Publications	Food word processing in Chinese reading: A study of restrained eaters, Luo, C., Zhu, M., Zhuang, X., & Ma, G, 2023 The effect of unit number and inter-unit distance on perceived food portion size, Wu, F., Gao, Z., Luo, C., Zhang, T., Zhuang, X., & Ma, G, 2023 Dynamic attentional bias for pictorial and textual food cues in the visual search paradigm, Luo, C., Qiao, S., Zhuang, X., & Ma, G, 2023 Advantage of graphical nutrition facts label: Faster attention capture and improved healthiness judgement, Gao, Z., Li, Z., Zhuang, X., & Ma, G, 2023 Measuring early-stage attentional bias towards food images using saccade trajectory deviations, Chen, Q., Peng, S., Luo, C., Zhuang, X., & Ma, G, 2023 Feedback frequency of graphical countdown timers affects pedestrian estimated waiting time at red lights, Cui, Z., Zhuang, X., Chen, W., & Ma, G, 2022 The database of eye-movement measures on words in Chinese reading, Zhang, G., Yao, P., Ma G., Wang, J., Zhou, J., Huang, L., Xu, P., Chen, L., Chen, S., Gu, J., Wei, W., Cheng, X., Hua, H., Liu, P., Lou, Y., Shen, W., Bao, Y., Liu, J., Lin, N., & Li, X, 2022 Nutrition label processing in the past 10 years: Contributions from eye tracking approach, Ma, G., & Zhuang, X, 2021 Development and Validity of a General Nutrition Knowledge Questionnaire (GNKQ) for Chinese Adults, Gao, Z., Wu, F., Lv, G., Zhuang, X., & Ma, G, 2021 Repetition causes confusion: Insights to word segmentation during Chinese reading, Wang, J., Angele, B., Ma, G., & Li, X, 2021 Readers extract semantic information from parafoveal two-character synonyms in Chinese reading, Zhu, M., Zhuang, X., & Ma, G, 2021 The Effect of Diagonal Bar Position in Prohibition Signs on Recognition Efficiency of the Signs, Liu M., Zhuang X., Huang Y., Yang H., Ma G, 2021 Pedestrian time-to-arrival judgment of vehicles in naturalistic traffic scenes, Zhao, Q., Liu, W., Zhuang, X., & Ma, G, 2021 汉语阅读中的重叠歧义字符串的词切分, 马国杰, 2021 自动驾驶汽车与行人交互中的沟通界面设计：基于行人过街决策模型的评估, 蒋倩妮, 庄想灵, & 马国杰, 2021 手机分心对行人过街中信息加工及行为的影响, 汪钰涵, 马国杰, & 庄想灵, 2021 “找茬”任务中的视野偏好与参照策略, 乌仁其木格，赵傲雪，汪钰涵，庄想灵, & 马国杰, 2021 Pedestrian estimation of their crossing time on multi-lane roads, Zhuang, X., Zhang, T., Chen, W., Jiang, R., & Ma, G, 2020 Transparent windows on food packaging do not always capture attention and increase purchase intention, Ma, X., Zhuang, X., & Ma, G, 2020 Comparison of Pedestrians’ Gap Acceptance Behavior Towards Automated and Human-Driven Vehicles, Chen W., Jiang Q., Zhuang X., Ma G, 2020 驾驶员在交通场景中的变化视盲及其启示, 赵傲雪, 庄想灵, & 马国杰, 2020 Drivers’ recognition of pedestrian road-crossing intentions: Performance and process, Chen, W., Zhuang, X., Cui, Z., & Ma, G, 2019 Shorten pedestrians' perceived waiting time: the effect of tempo and pitch in audible pedestrian signals at red phase, Cao, Y., Zhuang, X., & Ma, G, 2019 Do visual word segmentation cues improve reading performance in Chinese reading?, Ma, G., Li, D., & Zhuang, X, 2019 The modulation of eye movement control by word length in reading Chinese, Ma, G., Li, Z., Xu, F., & Li, X, 2019 Distributional analyses of word frequency effects in Chinese sentence reading and lexical decision tasks, Ma, G., & Zhuang, X, 2018 The time course of incremental word processing during Chinese reading, Zhou, J., Ma, G., Li, X, & Taft M, 2018 中文阅读中的词切分研究, 马国杰, & 李兴珊, 2018 Chinese readers can perceive a word even when it’s composed of noncontiguous characters, Ma, G., Pollatsek, A., Li, Y., & Li, X, 2017 Does interword spacing influence lexical processing in Chinese reading?, Ma, G, 2017 Frequency, contingency and online processing of multiword sequences: An eye-tracking study, Yi, W., Lu, S, & Ma, G, 2017 Readers extract character frequency information from nonfixated-target word at long pre-target fixations during Chinese reading, Ma, G., Li, X, & Rayner, K, 2015 How character complexity modulates eye movement control in Chinese reading, Ma, G., & Li, X, 2015 There is no relationship between the preferred viewing location and word segmentation in Chinese reading, Ma, G., Li, X, & Pollatsek, A, 2015 Word segmentation of overlapping ambiguous strings during Chinese reading, Ma, G., & Li, X, 2014 Word boundaries affect visual attention in Chinese reading, Li X, & Ma, G, 2012 阅读中的注意分配: 序列与平行之争, 马国杰, & 李兴珊, 2012 中文阅读中词切分的认知机理述评, 李兴珊, 刘萍萍, & 马国杰, 2011

Areas of Focus

Dietary Psychology and Health
Food Consumption Psychology and Decision Making
Persuasive Design and Dietary Behavior Change
Tourism and Dietary Consumption Psychology

Publications

Food word processing in Chinese reading: A study of restrained eaters, Luo, C., Zhu, M., Zhuang, X., & Ma, G, 2023
The effect of unit number and inter-unit distance on perceived food portion size, Wu, F., Gao, Z., Luo, C., Zhang, T., Zhuang, X., & Ma, G, 2023
Dynamic attentional bias for pictorial and textual food cues in the visual search paradigm, Luo, C., Qiao, S., Zhuang, X., & Ma, G, 2023
Advantage of graphical nutrition facts label: Faster attention capture and improved healthiness judgement, Gao, Z., Li, Z., Zhuang, X., & Ma, G, 2023
Measuring early-stage attentional bias towards food images using saccade trajectory deviations, Chen, Q., Peng, S., Luo, C., Zhuang, X., & Ma, G, 2023
Feedback frequency of graphical countdown timers affects pedestrian estimated waiting time at red lights, Cui, Z., Zhuang, X., Chen, W., & Ma, G, 2022
The database of eye-movement measures on words in Chinese reading, Zhang, G., Yao, P., Ma G., Wang, J., Zhou, J., Huang, L., Xu, P., Chen, L., Chen, S., Gu, J., Wei, W., Cheng, X., Hua, H., Liu, P., Lou, Y., Shen, W., Bao, Y., Liu, J., Lin, N., & Li, X, 2022
Nutrition label processing in the past 10 years: Contributions from eye tracking approach, Ma, G., & Zhuang, X, 2021
Development and Validity of a General Nutrition Knowledge Questionnaire (GNKQ) for Chinese Adults, Gao, Z., Wu, F., Lv, G., Zhuang, X., & Ma, G, 2021
Repetition causes confusion: Insights to word segmentation during Chinese reading, Wang, J., Angele, B., Ma, G., & Li, X, 2021
Readers extract semantic information from parafoveal two-character synonyms in Chinese reading, Zhu, M., Zhuang, X., & Ma, G, 2021
The Effect of Diagonal Bar Position in Prohibition Signs on Recognition Efficiency of the Signs, Liu M., Zhuang X., Huang Y., Yang H., Ma G, 2021
Pedestrian time-to-arrival judgment of vehicles in naturalistic traffic scenes, Zhao, Q., Liu, W., Zhuang, X., & Ma, G, 2021
汉语阅读中的重叠歧义字符串的词切分, 马国杰, 2021
自动驾驶汽车与行人交互中的沟通界面设计：基于行人过街决策模型的评估, 蒋倩妮, 庄想灵, & 马国杰, 2021
手机分心对行人过街中信息加工及行为的影响, 汪钰涵, 马国杰, & 庄想灵, 2021
“找茬”任务中的视野偏好与参照策略, 乌仁其木格，赵傲雪，汪钰涵，庄想灵, & 马国杰, 2021
Pedestrian estimation of their crossing time on multi-lane roads, Zhuang, X., Zhang, T., Chen, W., Jiang, R., & Ma, G, 2020
Transparent windows on food packaging do not always capture attention and increase purchase intention, Ma, X., Zhuang, X., & Ma, G, 2020
Comparison of Pedestrians’ Gap Acceptance Behavior Towards Automated and Human-Driven Vehicles, Chen W., Jiang Q., Zhuang X., Ma G, 2020
驾驶员在交通场景中的变化视盲及其启示, 赵傲雪, 庄想灵, & 马国杰, 2020
Drivers’ recognition of pedestrian road-crossing intentions: Performance and process, Chen, W., Zhuang, X., Cui, Z., & Ma, G, 2019
Shorten pedestrians' perceived waiting time: the effect of tempo and pitch in audible pedestrian signals at red phase, Cao, Y., Zhuang, X., & Ma, G, 2019
Do visual word segmentation cues improve reading performance in Chinese reading?, Ma, G., Li, D., & Zhuang, X, 2019
The modulation of eye movement control by word length in reading Chinese, Ma, G., Li, Z., Xu, F., & Li, X, 2019
Distributional analyses of word frequency effects in Chinese sentence reading and lexical decision tasks, Ma, G., & Zhuang, X, 2018
The time course of incremental word processing during Chinese reading, Zhou, J., Ma, G., Li, X, & Taft M, 2018
中文阅读中的词切分研究, 马国杰, & 李兴珊, 2018
Chinese readers can perceive a word even when it’s composed of noncontiguous characters, Ma, G., Pollatsek, A., Li, Y., & Li, X, 2017
Does interword spacing influence lexical processing in Chinese reading?, Ma, G, 2017
Frequency, contingency and online processing of multiword sequences: An eye-tracking study, Yi, W., Lu, S, & Ma, G, 2017
Readers extract character frequency information from nonfixated-target word at long pre-target fixations during Chinese reading, Ma, G., Li, X, & Rayner, K, 2015
How character complexity modulates eye movement control in Chinese reading, Ma, G., & Li, X, 2015
There is no relationship between the preferred viewing location and word segmentation in Chinese reading, Ma, G., Li, X, & Pollatsek, A, 2015
Word segmentation of overlapping ambiguous strings during Chinese reading, Ma, G., & Li, X, 2014
Word boundaries affect visual attention in Chinese reading, Li X, & Ma, G, 2012
阅读中的注意分配: 序列与平行之争, 马国杰, & 李兴珊, 2012
中文阅读中词切分的认知机理述评, 李兴珊, 刘萍萍, & 马国杰, 2011

Dietary Psychology Health Food Consumption Decision Making Persuasive Design Behavior Change Tourism Consumption Psychology Eye Tracking Cognitive Psychology

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Yanju Ren - Shandong Normal University

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