Areas of Focus
- Experimental Consumer Psychology on Products, Brands, and User Experience
Work Experience
- 2002-2004 - Institute of Psychology, Chinese Academy of Sciences - Postdoctoral Researcher
- 1999-2002 - Peking University - PhD Student
- 1993-1996 - Peking University - Master's Student
Academic Background & Achievements
- 2002-2004: Postdoctoral in Economic Psychology, Institute of Psychology, Chinese Academy of Sciences
- 1999-2002: PhD in Cognitive Psychology, Department of Psychology, Peking University
- 1993-1996: Master's in Experimental Psychology, Department of Psychology, Peking University