In early March, news organizations across the U.S. initiated an Accelerator Program with the Facebook Journalism Project. The primary objective was to collaboratively enhance their digital subscription businesses, with a particular emphasis on subscriber engagement and retention. This initiative was a follow-up to the Accelerator’s pilot program in 2018, which focused on acquiring digital subscribers. The challenge was to improve subscription retention and engage the newsroom to help keep subscribers engaged. The participating publishers, including the Omaha World-Herald, Miami Herald, Philadelphia Media Network, Atlanta Journal-Constitution, Denver Post, Minneapolis Star-Tribune, Dallas Morning News, Seattle Times, Boston Globe, Chicago Tribune, the Tennessean, the San Francisco Chronicle, Newsday and Advance Local for Syracuse.com, among others, were tasked with building on these learnings over the next nine months.