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Amazon Pharmacy's Automated Candidate Communication System: A Case Study
Amazon Pharmacy was faced with the challenge of managing an incredibly high volume hiring process while maintaining their company value of being customer and candidate obsessed. The workload quickly became unmanageable for their recruiters, and they began looking for ways to create an automated candidate communication system. They needed a system that could handle upwards of 1000 candidates per recruiter, provide scalability and a unique personal touch, increase their response rate with candidates, and keep more applicants in their pipeline longer. The traditional methods of communication, such as phone calls and emails, were slow, outdated, and impersonal, leading to poor response rates and a lack of clear instructions for the applicants.
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Driving Force: Carvana Streamlines High-Volume Hiring with Grayscale
Faced with the prospect of high-volume recruiting, Carvana sought to streamline its process while improving the onboarding experience. Carvana needed an efficient communication medium with many roles requiring candidates who aren’t always at a computer. Texting quickly emerged as the perfect solution to connect with candidates on the go. Carvana turned to Grayscale to automate their texting communications and automations. Grayscale was selected for its potential to drastically cut down on manual recruiting tasks, allowing recruiters to dedicate more time to strategic efforts that are of greater value-add for their attention.
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