Grayscale > Case Studies > Driving Force: Carvana Streamlines High-Volume Hiring with Grayscale

Driving Force: Carvana Streamlines High-Volume Hiring with Grayscale

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Grayscale

Tech Stack

Automated Texting
Bulk Messaging

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Automotive
Software

Applicable Functions

Human Resources
Business Operation

Use Cases

Automated Disease Diagnosis
Remote Collaboration

Services

Software Design & Engineering Services
System Integration

About The Customer

Carvana, a pioneer in the online used car market, is renowned for its cutting-edge approach to car buying and selling. Under the guidance of Sharif Ibrahim, Group Product Manager on the People Tech team (which includes talent acquisition), Carvana tasked Grayscale with developing advanced tools and technologies to elevate their people operations and enhance the overall candidate experience. Carvana is a large corporate entity that has revolutionized the way consumers buy and sell used cars by offering a seamless online experience. The company is known for its innovative solutions and commitment to improving customer satisfaction and operational efficiency.

The Challenge

Faced with the prospect of high-volume recruiting, Carvana sought to streamline its process while improving the onboarding experience. Carvana needed an efficient communication medium with many roles requiring candidates who aren’t always at a computer. Texting quickly emerged as the perfect solution to connect with candidates on the go. Carvana turned to Grayscale to automate their texting communications and automations. Grayscale was selected for its potential to drastically cut down on manual recruiting tasks, allowing recruiters to dedicate more time to strategic efforts that are of greater value-add for their attention.

The Solution

Over a carefully orchestrated five-week period, Grayscale was implemented through a phased rollout across various Carvana business verticals. This methodical approach ensured a smooth transition and allowed for real-time adjustments and enhancements. The impact was immediate: 560 hours of recruiter’s time a month were saved with Grayscale, and 71% of texts sent came from automations, giving recruiters back valuable time. Sharif says, “Grayscale is easy and intuitive, which has been great. We feel the candidate engagement overall has improved because people are responding to these texts, and there’s more confidence that they’re showing up for the interview.” By strategically implementing Grayscale, Carvana transformed its recruiting process. Automating routine tasks and enhanced candidate communication saved significant time and elevated the overall candidate experience. This partnership highlights how innovative solutions can effectively tackle recruitment challenges in high-volume hiring environments.

Operational Impact

Time Savings: Recruiters saw a major reduction in manual workload. Each recruiter is saving 2 hours per week, which is substantial.
Automation Efficiency: 71% of texts sent through Grayscale were automated, freeing up recruiter time and ensuring a standardized candidate journey.
Enhanced Candidate Experience: Automations and bulk messaging improved candidate engagement, making the recruiting process more seamless and responsive.
Support and Responsiveness: Carvana’s team benefited from Grayscale’s unwavering support and quick responses, ensuring a smooth rollout.
Standardized candidate communication and significant time savings allowed recruiters to focus on high-value activities, indirectly boosting overall recruiting efficiency.

Quantitative Benefit